This stage involves gathering information from potential customers who have shown interest in your product or service, with the goal of obtaining their contact information and other relevant details to initiate further engagement.
An effective lead capture page includes tools like contact forms on landing pages, strategically timed pop-ups, live chat widgets, or product demos.
Here is an example of a lead generation campaign. It explains exactly the benefits a visitor would get by providing their email address. This will entice them to subscribe.
Pinterest
Image via Pinterest
Lead magnet
Lead magnets are resources or incentives that you offer to your potential customers in exchange for their contact information. They attract and acquire potential customers by offering something captivating or useful that addresses their interests and needs.
Examples of lead magnets include discounts or coupons, free trials, free shipping, and webinars.
Lavish Alice is a great example of using a discount code as a magnet for customers. People love great deals, and offering discounts is an effective strategy to retain them.
Lead magnet
Image via Pinterest
Landing page optimization
This component focuses on improving the effectiveness of your landing pages to convert visitors into leads.
A good landing page must serve a dual purpose – warming up your target audience and acquiring leads.
Here are the basics of high-converting landing pages:
High-quality images relevant to your products or services
Compelling copy of what your brand is all about
Below is an example of an effective landing page. Using high-quality product images gives viewers an idea of self employed database what the products would look like on them.
Landing Page
Image via Pinterest
Lead scoring
This final process involves evaluating and ranking leads based on their likelihood of converting into customers. It helps you prioritize leads based on their individual profiles and engagement levels.
Ultimately, lead scoring helps you determine who is or is not a potential buyer, who is ready to buy, and who is most likely to buy.