How to Build an Email List from Scratch: The Basics
Believe it or not, you have an advantage if you're just starting out learning how to build an email list from scratch. You'll benefit from those who've gone before you.
Marketers have amassed a ton of data about email campaigns, which means you don’t have to do much guessing. We always recommend testing any strategy you choose, but that comes after you’ve set up your email campaign .
All you need to get started is a few ingredients and some basic knowledge of how email marketing works. As people start signing up, you can measure your success and make adjustments based on your website visitor behavior.
It's important to know that email marketing relies heavily on your ability to drive people to your website. In other words, you're leveraging existing traffic to open a new marketing channel.
Sounds good, right? Follow this guide from start to finish to learn how to build an email list from scratch.
1. Get a website
If you don't have a website, you'll have a hard time building an email list. In fact, it can be nearly impossible.
As I mentioned above, your email list depends on your traffic. The more people visit your website, the more email addresses you can collect.
You need not only a website, but also content. Great content is ranked by search engines and increases traffic teacher database to your site. We recommend starting a blog on your website and writing long articles aimed at your target audience.
That's what we do here at Hello Bar. We write long, comprehensive content to help our prospects and potential customers better understand how marketing works. As a result, we get traffic directly from Google.
And that traffic is free.
If you haven't already, create a website using AI Website Builder or a cheap web host like Bluehost and install WordPress . You can then choose a free or premium theme as your design and start blogging.
There are certain assumptions you can make about your audience. For example, if you run an online sporting goods store, you can safely assume that your audience is interested in fitness.
Beyond that, however, you have to dig a little deeper.
Almost every business has multiple buyer personas. A buyer persona is a fictional version of your target customer.