Use metaphors to convey intangible concepts
Posted: Tue Feb 11, 2025 8:32 am
Tell a compelling story and create specific mental images
We love storytelling. It's one of the most powerful copywriting strategies in the world. Plus, a great story is 22X more memorable than just facts.
You can tell a real story about a problem you overcame or a problem you solved. You can also create a fictional story about an imaginary character.
Either way, descriptive storytelling helps engage your readers' imaginations. They put themselves in the shoes of the "main character."
Metaphors, when used correctly, help explain complex or intangible concepts.
If possible, choose a metaphor that your target audience can relate to. For example, if your audience instagram database isn’t particularly athletic, don’t use a football metaphor to explain conversion rates. It will sail right over your readers’ heads.
23. Stay on target
We've given you many copywriting tips to consider today, but if there's one we want you to remember, it's this: Stay on target. Avoid tangents at all costs.
Time is a currency for many consumers. They only have a certain amount of time each day, so they won’t waste it on content that doesn’t immediately add value.
(By the way, that's a metaphor. See above.)
The best writing happens during the editing process. Maybe you couldn't help but go off on a tangent somewhere in the middle of your copy. Now that you've got it out of your system, delete it.
You might also like:
Email Copywriting: 19 Proven Formulas You Can Use in Your Next Campaign
Copywriting Tips: 23 Extremely Effective Steps to Increase Conversions
Bonus: 5 Email Writing Tips for Beginners
Believe it or not, good things are yet to come!
Email marketing is essential for every business. In fact, some marketers say their most valuable asset is their email list.
If you're trying to convert prospects into customers, you want them to sign up for your email list. Then, once they sign up, you want them to open those emails, read them thoroughly, and engage with them.
How do you do it? Through exemplary copywriting.
1. Solve the problem
Every email you send should mention and solve the problem. You don't have to do it in the email itself. You can link to quality resources.
For example, let's say we're sending an email to our Hey Bar leads. We're discussing the best way to clean up their email lists without losing conversions.
In email , we could say that many businesses struggle with keeping their email lists clean while maintaining high conversion rates. Then, we can refer to our article on effective email list cleaning techniques .
We love storytelling. It's one of the most powerful copywriting strategies in the world. Plus, a great story is 22X more memorable than just facts.
You can tell a real story about a problem you overcame or a problem you solved. You can also create a fictional story about an imaginary character.
Either way, descriptive storytelling helps engage your readers' imaginations. They put themselves in the shoes of the "main character."
Metaphors, when used correctly, help explain complex or intangible concepts.
If possible, choose a metaphor that your target audience can relate to. For example, if your audience instagram database isn’t particularly athletic, don’t use a football metaphor to explain conversion rates. It will sail right over your readers’ heads.
23. Stay on target
We've given you many copywriting tips to consider today, but if there's one we want you to remember, it's this: Stay on target. Avoid tangents at all costs.
Time is a currency for many consumers. They only have a certain amount of time each day, so they won’t waste it on content that doesn’t immediately add value.
(By the way, that's a metaphor. See above.)
The best writing happens during the editing process. Maybe you couldn't help but go off on a tangent somewhere in the middle of your copy. Now that you've got it out of your system, delete it.
You might also like:
Email Copywriting: 19 Proven Formulas You Can Use in Your Next Campaign
Copywriting Tips: 23 Extremely Effective Steps to Increase Conversions
Bonus: 5 Email Writing Tips for Beginners
Believe it or not, good things are yet to come!
Email marketing is essential for every business. In fact, some marketers say their most valuable asset is their email list.
If you're trying to convert prospects into customers, you want them to sign up for your email list. Then, once they sign up, you want them to open those emails, read them thoroughly, and engage with them.
How do you do it? Through exemplary copywriting.
1. Solve the problem
Every email you send should mention and solve the problem. You don't have to do it in the email itself. You can link to quality resources.
For example, let's say we're sending an email to our Hey Bar leads. We're discussing the best way to clean up their email lists without losing conversions.
In email , we could say that many businesses struggle with keeping their email lists clean while maintaining high conversion rates. Then, we can refer to our article on effective email list cleaning techniques .