Integrating your SaaS platform with Salesforce and Pardot
Posted: Mon Dec 23, 2024 4:17 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
The above illustration visualises the SaaS platform, Salesforce and Pardot systems architecture, including how prospects are nurtured, the bi-synchronous flow of data across systems and ROI reporting.
The benefits of taking this integrated approach:
Seamless communication ghana phone number example between systems
Live data from customers who update their profile within their online account
Customer activities are logged in real-time across the whole infrastructure
Select data you would like to feed back into your proprietary software
Prospects and customers will only trigger automation relevant to their current stage in the buyer's cycle
Reporting is accurate and in real-time
Removes any need to export & upload between systems
Share
Tom Ryan headshot
Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
The above illustration visualises the SaaS platform, Salesforce and Pardot systems architecture, including how prospects are nurtured, the bi-synchronous flow of data across systems and ROI reporting.
The benefits of taking this integrated approach:
Seamless communication ghana phone number example between systems
Live data from customers who update their profile within their online account
Customer activities are logged in real-time across the whole infrastructure
Select data you would like to feed back into your proprietary software
Prospects and customers will only trigger automation relevant to their current stage in the buyer's cycle
Reporting is accurate and in real-time
Removes any need to export & upload between systems
Share
Tom Ryan headshot
Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.