Above: Pull prospects into a dynamic list when an
Posted: Mon Dec 23, 2024 4:16 am
Unbeknown to some, you can build programs and utilise the Engagement Studio simply for notifications and Salesforce task creation, it doesn’t have to be a marketing program! The benefit here is to empower your sales team and provide them with the information they need to close more deals. A simple notification to the assigned salesperson could be the prompt they need to get the deal closed.
Combine the dynamic list above with the Engagement studio below and you’ve got yourself a basic framework for notifying sales when an opportunity has been left open for too long!
Engagement Studio notifications Pardot
Other Pardot Engagement georgia phone number list Studio program ideas:
- MQL to SQL
Optimise the top of your sales funnel and automatically generate more leads for sales with an intelligent MQL to SQL Engagement Studio. Be sure to work with your sales team on email communications that will help them generate more opportunities.
- Dead leads
Resurrect old leads by creating automaton programs that are designed to play the long game and revive previously lost leads. A blended scoring and grading model is fundamental for a successful resurrection campaign’ so that each customer profile can be treated differently.
- Customer Onboarding
This is useful for many reasons. It streamlines the process for your onboarding team and makes their life a lot easier, creates a seamless and easy experience for the customer and it plays a big part of the overall marketing strategy to create brand evangelists.
- Renewals and upsell
Marketing doesn’t stop once a prospect becomes a customer. If anything, this is where it becomes even more important. Existing customers are your greatest source of income because they are the people who will become ambassadors for your product/service and they are the people who will stay loyal to you if you treat them right.
- Brand Evangelism
This is similar to ‘renewals and upsell' except the objective isn't to increase revenue, it's to make your customer fall in love with you. Apple nails this time and time again. Think about the people queueing hours for the latest iPhone. They aren't there because they're showing off, Apple has converted them into brand evangelists.
- VIP customers
Just like Mum and Dad, every business has their favourite customer (other customers don’t need to know this). Building programs for these prospects enable you to treat your special customers in a unique way.
Need help with your next Engagement Studio?
I love talking about new ideas and building bespoke marketing automation for businesses. Drop me a message if you'd like to learn more about optimising Pardot.
Combine the dynamic list above with the Engagement studio below and you’ve got yourself a basic framework for notifying sales when an opportunity has been left open for too long!
Engagement Studio notifications Pardot
Other Pardot Engagement georgia phone number list Studio program ideas:
- MQL to SQL
Optimise the top of your sales funnel and automatically generate more leads for sales with an intelligent MQL to SQL Engagement Studio. Be sure to work with your sales team on email communications that will help them generate more opportunities.
- Dead leads
Resurrect old leads by creating automaton programs that are designed to play the long game and revive previously lost leads. A blended scoring and grading model is fundamental for a successful resurrection campaign’ so that each customer profile can be treated differently.
- Customer Onboarding
This is useful for many reasons. It streamlines the process for your onboarding team and makes their life a lot easier, creates a seamless and easy experience for the customer and it plays a big part of the overall marketing strategy to create brand evangelists.
- Renewals and upsell
Marketing doesn’t stop once a prospect becomes a customer. If anything, this is where it becomes even more important. Existing customers are your greatest source of income because they are the people who will become ambassadors for your product/service and they are the people who will stay loyal to you if you treat them right.
- Brand Evangelism
This is similar to ‘renewals and upsell' except the objective isn't to increase revenue, it's to make your customer fall in love with you. Apple nails this time and time again. Think about the people queueing hours for the latest iPhone. They aren't there because they're showing off, Apple has converted them into brand evangelists.
- VIP customers
Just like Mum and Dad, every business has their favourite customer (other customers don’t need to know this). Building programs for these prospects enable you to treat your special customers in a unique way.
Need help with your next Engagement Studio?
I love talking about new ideas and building bespoke marketing automation for businesses. Drop me a message if you'd like to learn more about optimising Pardot.