Email marketing
Thirdly, AI applied to email marketing helps to approach users more easily, through personalized and automated responses.
A study published by McKinsey & Company found that Amazon generated 35% of its revenue from product recommendations made both online and, particularly, through email marketing strategies.
AI uses more complex algorithms that act by analyzing customers' history, preferences and activities.
thereby creating personalized and much more efficient emails.
Smart Recommendations
Something that characterizes artificial intelligence is that it not only considers the user's france telegram data history, but is capable of going further, studying the effect of each recommendation on the user.
This way, the algorithm can update its future recommendations in real time with greater accuracy.