Not all links are created equal. Without high-authority links, you won’t rank for competitive keywords, and digital PR can help you get those.
2. Gain a competitive advantage through links that your competitors can’t clone
Strategies like guest posting and resource link building allow you to play a game of cat and mouse with your competitors.
You place a link on a resource page, your competitor discovers it while monitoring your link profile, and contacts the webmaster, suggesting them as another great addition. The link is added.
Now we’re not saying these links don’t have value they do, as long as your competitors are paying attention to your link placement and landing the same links, no one is gaining a competitive advantage.
It’s often easy to copy someone else’s link profile. Or costa rica mobile database at least a portion of it. Find who’s linking, reach out and ask for a link, and make the case for why you’d make a great addition. Competing agencies, companies, and others do this time and again.
Note: If you really need to catch up to your competitors’ link building efforts, use the Semush link building tool to find those opportunities!
Get smart and use a strategy that will help you gain links that aren’t easily replicated: digital PR.
3. Get links that actually get clicked and drive referral traffic and sales
Many link building strategies result in links that don’t get clicked. Some SEOs don’t care, but you should. After all, why would Google pass the same authority through a link that no one clicks on, compared to a link that drives tons of referral traffic?
But beyond link building, referral traffic means users on your website. People who could potentially become your next customers. Add these people to your retargeting lists, or develop engaging ways to sign them up to your email list.