The reality is that new domains will struggle to rank for competitive keywords at first.
It takes time to build the authority you need to rank, which is one reason why SEO is a channel that can take 6-12 months or more to really show ROI.
You need to earn the right to rank. One way to measure this Domain Authority
authority is to use the Semrush Authority Score, a composite metric netherlands mobile database used to measure the overall quality of a domain or webpage.
<img alt width="982" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmediac70ec70e8d91abc8a83cbeabc428bb9a0ccaKD-dunkin-donuts.png" data-gtm-vis-has-fired-9025619_57="1" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmediac70ec70e8d9…KD-dunkin-donuts.png">
While there are many factors that go into establishing a domain’s authority, you can use this as a metric when determining keyword difficulty.
See how your domain compares to those that rank higher in the SERPs. If their authority scores are far ahead of yours, there’s a good chance you’ll have a hard time ranking until your rankings improve.