In fact, more and more companies and brands are aware that in order to sell, they first have to win over their potential customers, to build a loyal community that believes in them, in their values, in their philosophy.
Before making the decision to create a community, we must have a good Social Media Plan and, in this way, carefully analyze whether it may be the right option taking into account our objectives and audience.
If you are not sure what a brand community is and why it is important to have one, I will clarify your doubts in this post.
What is a brand community?
A brand community is a group of users, consumers or potential customers of a particular brand, linked and committed to the corporate culture and values of said brand.
Thanks to technology, these people can stay in touch and form online communities that will help formalize their commitment to the brand.
Authenticity will be essential to achieve a loyal and participatory community .
If we are not authentic brands, this will be perceived and we will lose the engagement necessary to achieve a group that identifies with us.
We know that users must be the focus of marketing strategies, and to do so it is necessary to generate a sense of belonging.
To achieve this, an online brand community will help us create conversations and emotional connections.
Why is it important to have a community that supports the brand?
The advantages of horizontal social networks for our brand are many.
A specific social network created for our community provides the brand with other benefits that help us understand the importance of investing in these exclusive platforms for our potential customers.
10 Advantages of a Brand Community - Infographic
1.- Creation of a sense of belonging
Brand communities help potential customers or users reinforce their positive feelings towards the brand.
People with similar tastes, doubts and interests encourage the sharing of common feelings and sensations that help generate that sense of belonging.
2.- Reduce advertising costs
The strategy and investment in marketing and advertising will take an important turn.
We will have to analyze depending on our audience and objective, but betting on a brand community implies a significant reduction in costs in conventional advertising.
It becomes a simple and effective marketing channel that does not depend on conventional social media algorithms.
A perfect space to showcase all our services or products where our public is also present.
Please note that with this I am not demonizing advertising!
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3.- Identify product improvements
People who use your brand can contribute ideas or improvements to your product, service or company, which translates into better results.
This participation, in addition to creating authentic and loyal communities, will also help you identify areas for improvement to grow as a brand.
We show our product but, in addition, we know first-hand the opinion of users.
4.- Brand image
Having a legion of loyal followers will help improve your brand image .
This positive image reinforces our branding and will help us show our brand identity and values, and over time this translates into conversion and benefits for the company.
Users who engage with our brand and show loyalty and commitment t philippines code number mobile o our values help us project an authentic and transparent image.
All of this will also help to improve our brand reputation.
5.- Customer loyalty
The brand community helps to make the consumer fall in love, become a brand lover and become a regular customer.
Through different marketing strategies, loyal customers become “evangelists” of the brand.
6.- Visibility
These groups will also help us gain visibility.
Through these communities, the brand is made known, thus achieving the visibility necessary to reach our target audience.
7.- Get to know your target audience better
It is a powerful tool for active listening.
Having consumers of your brand sharing feelings, opinions and experiences is golden because it allows us to collect feedback from buyers directly .
Who better than your target audience to give their opinion on your product?
Without surveys or forms, we can learn not only how to improve our product, but also our target audience.
We can identify age, tastes, how they communicate, tone they use…
And by having a lot of information about our audience, we have a better chance of adapting to it.