So when you do include these richer formats, add appropriate meta tags for them to help Google and those with visual impairments understand what the content is about. You can also include a written version to make it easier for users who prefer written content.
Outbound links
Outbound links or links to external websites point to sources that confirm the accuracy of your content and validate your credibility and that of the author.
Authorship
Clearly identify the author where appropriate.
But remember, your content doesn’t exist in isolation. It’s critica peru mobile database to think of each piece of content as part of an overall, coherent content strategy. Once you do that, you’re thinking about content marketing.
Content Type
Different types of content are appropriate for different stages of the funnel and for different users. A good content strategy will contain a mix of formats, including:
Lists: People and Google love lists. They are easy to navigate and simple to use.
How-to guides: These are great for providing a step-by-step approach to search queries. Target long-tail keywords where users are asking specific questions.