Editorial Rhythm: From Blogging to Publishing
Posted: Thu Feb 06, 2025 4:06 am
By the end of 2015, we realized that our numbers for the year, while encouraging, had plateaued and we needed to do more.
So, in December 2015, we decided that we needed to improve our editorial cadence.
Editorial cadence is the rhythm at which a publication needs to publish regularly and reliably. For us, this has been another major contributor to our rapid growth.
To establish our cadence, starting in December 2015, we decided we needed the following:
Publishing consistency – ensuring that an article is published ecuador mobile database t every business day in the U.S. without fail. Publishing consistency is a key characteristic of any publication that strives to be the best;
Learn more about the editorial calendar – always schedule articles at least 6 weeks in advance;
Editorial consistency – ensuring that every article goes through an editorial process so each article is consistent and meets publishable standards; and,
Onboarding New Writers – The hiring process for new writers is now a structured process that includes email templates, a review process, and an article trial process.
Publishing consistency - ensuring an article is published every business day in the U.S.
We’ve always used CoSchedule to plan our editorial calendar, but we’re now committed to scheduling at least one article every US weekday.
The difference in consistency can be clearly seen when you compare our late Novemberearly December calendar from last year.
So, in December 2015, we decided that we needed to improve our editorial cadence.
Editorial cadence is the rhythm at which a publication needs to publish regularly and reliably. For us, this has been another major contributor to our rapid growth.
To establish our cadence, starting in December 2015, we decided we needed the following:
Publishing consistency – ensuring that an article is published ecuador mobile database t every business day in the U.S. without fail. Publishing consistency is a key characteristic of any publication that strives to be the best;
Learn more about the editorial calendar – always schedule articles at least 6 weeks in advance;
Editorial consistency – ensuring that every article goes through an editorial process so each article is consistent and meets publishable standards; and,
Onboarding New Writers – The hiring process for new writers is now a structured process that includes email templates, a review process, and an article trial process.
Publishing consistency - ensuring an article is published every business day in the U.S.
We’ve always used CoSchedule to plan our editorial calendar, but we’re now committed to scheduling at least one article every US weekday.
The difference in consistency can be clearly seen when you compare our late Novemberearly December calendar from last year.