That’s through eCommerce optimization. From number in philippines product images and explainer videos to product copywriting and checkout processes, every detail can help or hurt your chances of converting potential customers. This post will describe ecommerce optimization, explain conversion rates, and help you calculate your own conversion rates. Next, we’ll discuss helpful tips for maximizing conversion rates on your ecommerce website . What is eCommerce Optimization ? The term “ e-commerce optimization” refers to the process of preparing your website to attract and retain visitors.
In other words, it’s a process of making people aware of your e-commerce store and convincing them to convert. The eCommerce optimization process may involve lead generation , lead magnets , exit popups , incentives, calls to action , etc. If your eCommerce store is irresistible, people won’t be able to look away. More importantly, you must showcase your unique selling position (USP) so that your visitors are not tempted to look elsewhere. What is a good eCommerce conversion rate? E-commerce conversion rates vary by industry, device, and other factors.