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Our pick of must-have Pardot connectors

Posted: Sun Dec 22, 2024 10:10 am
by nishat957
Google Analytics Connector
The Google Analytics Connector enables google UTM parameter tracking, so that you can track the performance of specific PPC campaigns and other tracked links. Also, no login is required to set this up.

Wistia Connector
This one is pretty cool.

With the Wistia Connector, you can track the number cambodia amount of time that a prospect views your hosted videos and score them accordingly. You can also acquire a new prospect via video views as it syncs directly into Pardot and creates new prospects.

If you need guidance on using the Wista Connector you can find Pardot help information here.

LinkedIn Social Media Connector
Pardot has two separate LinkedIn connectors, one for prospect/company analysis and the other for social posting.

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Our pick is the LinkedIn Social Media Connector as it allows you to quickly jump to the LinkedIn results for a prospect or their company.

In essence the LinkedIn Social Media Connector lets you view LinkedIn profiles for your prospects, based on their email address.

Once the connector is set up you’ll be able to click on the LinkedIn icon on a prospect’s profile to launch a new window with their LinkedIn information.

GoToWebinar Connector
One of the new Pardot features for August 2019 - the GoToWebinar connector has been updated and now allows you to track recorded webinars.

This connector syncs Standard, Webcast, and Recorded webinar types with your Pardot prospects so you can see within your account whether a prospect registered, even if you used the GoToWebinar form instead of a Pardot form (with some limitations).

You can view the past 25 months’ worth of webinar data (inclusive of past recorded webinars) in your Past Webinar list View.

Ready to use connectors?
Once you’ve checked out the list of Pardot connectors that are currently available and looked into the considerations for each, you can start connecting!

Continue to make your Pardot account provide a holistic overview of your prospects’ by integrating your third-party platforms.

If there’s a platform you use that doesn’t have a premade Pardot connector, it may be possible to build one using an expert developer and the Pardot API Documentation.

Need help with any of this? Our consultants are all over it and we’re happy to chat about implementation, support, training, development, or a managed service at any time! Just drop us a message.