To align with merge field availability in Salesforce, these variable tags don’t have HML equivalents:
How to start using HML in your account
This is a very simple one, get your Pardot Admin to click on the Get Started’ button on the banner that says 'Streamline your tailored marketing content across Salesforce’, which is located on the dashboard in your account.
They will then need to mobile number in cambodia click on 'Upgrade to HML’.
This, of course, sounds simple, but please plan appropriately first!
You can find frequently asked questions and resources for upgrading to HML here.
My verdict of using HML over PML
For me, this is an easy one!
If you have read this feeling hesitant, you are happy in your ways, or you are using variable tags in your dynamic content on forms or landing pages, then I suggest making necessary plans to get to HML soon, to future-proof yourself and the business, more than anything!
If you are excited by the idea of moving to HML or feel this will make your life easier right now… GO FOR IT!
The benefits certainly outweigh the challenges, in my opinion.
Ultimately there is little to lose by upgrading to HML, but I would recommend taking not only this article into consideration but research of your own on the key differences between PML and HML, to make sure you and your business are ready to make your move.
Good luck and if you have questions or would like to work with a team of Pardot experts to prepare for, upgrade to, or use HML, you can contact us here.