How to avoid cannibalization in the future?
Posted: Sat Dec 21, 2024 4:44 am
Fixing keyword cannibalization issues, while an essential task to do, can be time-consuming, especially if you’re working on a large site that has accumulated multiple issues over time.
The best way to fix keyword cannibalization is to free turkey number for whatsapp prevent it from happening in the first place, and it’s equally important that the issues you fix don’t happen again in the future.
So what do you do to prevent cannibalization from happening? It's actually pretty simple...
Check your site for content that has the same intent every time you create something new.
Doing this shouldn't take a lot of time and should be done during the keyword research phase .
Go to Google and use the "site: [keyword]" operator to get a list of pages that are considered relevant to a keyword.
How to Detect Keyword Cannibalization on Your Site (Google Search)
Look at the results from a search intent perspective . Look for existing content that has the same purpose, the same intent, as the content you are considering creating.
If you see a page with the same intent, consider updating that content rather than creating new content and causing cannibalization issues.
Is Your Paid Strategy Cannibalizing Your Organic Traffic?
Keyword cannibalization is usually thought of in the context of SEO and organic traffic, but have you ever considered that your paid traffic strategy could also be cannibalizing your organic traffic?
There are some cases where this can happen.
Brand Offer Not Required
Sometimes, you need to bid on your brand, because if you don't, one of your competitors will. And the last thing we want to do is give away traffic to those we're competing against.
But if you were bidding on your brand name when there was actually no one else bidding on it, then your paid ads could actually be stealing your organic traffic.
When it comes to brand searches, lazy users often click on the first result they see from your domain.
Be sure to test any bidding activity on your brand name to determine if you are unnecessarily paying for traffic you would otherwise have collected through organic search.
The best way to fix keyword cannibalization is to free turkey number for whatsapp prevent it from happening in the first place, and it’s equally important that the issues you fix don’t happen again in the future.
So what do you do to prevent cannibalization from happening? It's actually pretty simple...
Check your site for content that has the same intent every time you create something new.
Doing this shouldn't take a lot of time and should be done during the keyword research phase .
Go to Google and use the "site: [keyword]" operator to get a list of pages that are considered relevant to a keyword.
How to Detect Keyword Cannibalization on Your Site (Google Search)
Look at the results from a search intent perspective . Look for existing content that has the same purpose, the same intent, as the content you are considering creating.
If you see a page with the same intent, consider updating that content rather than creating new content and causing cannibalization issues.
Is Your Paid Strategy Cannibalizing Your Organic Traffic?
Keyword cannibalization is usually thought of in the context of SEO and organic traffic, but have you ever considered that your paid traffic strategy could also be cannibalizing your organic traffic?
There are some cases where this can happen.
Brand Offer Not Required
Sometimes, you need to bid on your brand, because if you don't, one of your competitors will. And the last thing we want to do is give away traffic to those we're competing against.
But if you were bidding on your brand name when there was actually no one else bidding on it, then your paid ads could actually be stealing your organic traffic.
When it comes to brand searches, lazy users often click on the first result they see from your domain.
Be sure to test any bidding activity on your brand name to determine if you are unnecessarily paying for traffic you would otherwise have collected through organic search.