Important questions to start with
Posted: Mon Feb 03, 2025 3:49 am
Content coaching begins with crucial questions to identify the specific needs of the customer or company. These include:
What is your goal with your marketing?
How can content marketing help you achieve these goals?
In your opinion, what gaps does content marketing fill that your existing measures cannot address?
What resources are available?
To what extent are you willing to optimize existing workflows?
Could you imagine bringing in external support due to the increasing volume of content or can you manage it with in-house staff?
The answers to these questions are important for the course of the coaching.
Content coaching helps denmark whatsapp data every marketing department
The target group for content coaching includes all marketing managers or departments who want to implement content marketing but do not yet have enough expertise. Coaching is particularly suitable for smaller companies with only a small marketing department or for content marketing managers in medium-sized companies.
Why Content Coaching Makes Sense
You may be wondering whether, given all the effort involved, it would be more worthwhile to commission an external agency to produce the content marketing. It is a valid question. However, content marketing is different from other marketing disciplines. It is often not about creating a self-contained campaign. Content marketing is a cross-media marketing tool that requires a different way of thinking and different workflows. But perhaps the biggest difference is that relevant and authentic content can be found primarily within the company itself, usually based on the expertise of its own employees. They know the key stories, without which good storytelling marketing is not possible. External parties will probably never have the same access or the full overview of really relevant content.
That's why it definitely makes sense to supplement internal expertise in content marketing with content coaching in order to get external support in content creation.
Are you interested in what content coaching can do for your company? Then contact us. NetPress/Avidly Germany supports you with content coaching that is individually tailored to your company. We look forward to your inquiry!
What is your goal with your marketing?
How can content marketing help you achieve these goals?
In your opinion, what gaps does content marketing fill that your existing measures cannot address?
What resources are available?
To what extent are you willing to optimize existing workflows?
Could you imagine bringing in external support due to the increasing volume of content or can you manage it with in-house staff?
The answers to these questions are important for the course of the coaching.
Content coaching helps denmark whatsapp data every marketing department
The target group for content coaching includes all marketing managers or departments who want to implement content marketing but do not yet have enough expertise. Coaching is particularly suitable for smaller companies with only a small marketing department or for content marketing managers in medium-sized companies.
Why Content Coaching Makes Sense
You may be wondering whether, given all the effort involved, it would be more worthwhile to commission an external agency to produce the content marketing. It is a valid question. However, content marketing is different from other marketing disciplines. It is often not about creating a self-contained campaign. Content marketing is a cross-media marketing tool that requires a different way of thinking and different workflows. But perhaps the biggest difference is that relevant and authentic content can be found primarily within the company itself, usually based on the expertise of its own employees. They know the key stories, without which good storytelling marketing is not possible. External parties will probably never have the same access or the full overview of really relevant content.
That's why it definitely makes sense to supplement internal expertise in content marketing with content coaching in order to get external support in content creation.
Are you interested in what content coaching can do for your company? Then contact us. NetPress/Avidly Germany supports you with content coaching that is individually tailored to your company. We look forward to your inquiry!