Flirting in the digital age – the chance for true love?

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The desire for a partnership and connection is deeply rooted in us,
even though advertising has changed dramatically in recent decades, not least due to increasing digitalization.

Although a large proportion of couples meet and fall in love at work or through mutual friends, more and more young people and the young at heart are turning to online dating.

Generations Y and Z in particular use technological uk gambling data possibilities to arrange dates and stay in touch with friends, acquaintances and family. In times when young people post videos from their bedrooms on platforms such as YouTube and Instagram and thus become advertising media (influencers) for companies , it is not surprising that self-presentation does not stop at online dating.

There is a large selection of providers such as Elite Partner and dating apps such as Lovoo, Tinder and Badoo. The days of speed dating, double dates with friends and classified ads in the “women seeking women” category seem to be over.

One in six Germans now searches online for new acquaintances or a partner for life. And this means that there is not just a platform, but also a sufficient selection of potential partners.