In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate and use.
Depending on your subscription, you may not have access to Journey Builder right now, even if you see it in your navigation menu when logged in.
To gain access, you’ll need to speak with your number in cambodia account manager about amending your subscription to include the Journey Builder module.
What is Salesforce Marketing Cloud Journey Builder?
The Journey Builder module does exactly what it says on the tin; it allows you to build automated journeys for your prospects.
It’s the only part of Salesforce Marketing Cloud that allows you to easily and visually automate multiple marketing channels in a single place, such as email and SMS.
Without Journey Builder:
Emails are created and sent within the Email Studio module.
SMS campaigns are created and sent within the Mobile Studio.
Advertising activity is set up and activated within the Ad Studio.
In this case, you have three siloed campaigns happening.
However, with Salesforce Marketing Cloud Journey Builder, you can bring all three of these marketing communications into one module by building them in a single, holistic, multi-channel journey.
You are able to trigger these communications to leads based on specific dates and durations, the information you have about the lead, and how they engage with previous communications.
What’s the difference between Journey Builder and Automation Studio?
The Automation Studio in Salesforce Marketing Cloud does allow for some simple automation of email sends, however, its main purpose is to automate admin and data management tasks such as importing files and transferring data.
Journey Builder, on the other hand, is designed for creating 1:1 personalised journeys for your prospect communications.
We actually have an entire eBook about the difference between Automation Studio and Journey Builder, which you can download for free, here! Or, if time is of the essence, we've also put together a free downloadable cheat sheet you can use at a glance.