6. Flee from the relationship with the public
Posted: Sun Feb 02, 2025 9:28 am
A brand is much more than a logo or a visual style — it is a unit of communication, and that is why you should personify it with a brand persona. But there is no point in doing so if you end up insisting on one-way communication.
Brand personas exist to make your brand more human , out of a need of the public. People want someone who listens to them, responds, apologizes if they have made a mistake and quickly solves problems. Today's consumer is looking for brands they can believe in, that share the same values, that they identify with and, above all, that they can relate to.
Therefore, companies that hide compromise their reputation and, undoubtedly, their lifespan in the market.
Mistakes when creating a brand persona can be avoided by developing a belgium phone data strategic plan, structuring your ideas and organizing them on paper before putting them into action. Don't let the anxiety of launching your brand compromise the first impression the public will have of it.
Remember: you never get a second chance to make a good impression.
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Brand personas exist to make your brand more human , out of a need of the public. People want someone who listens to them, responds, apologizes if they have made a mistake and quickly solves problems. Today's consumer is looking for brands they can believe in, that share the same values, that they identify with and, above all, that they can relate to.
Therefore, companies that hide compromise their reputation and, undoubtedly, their lifespan in the market.
Mistakes when creating a brand persona can be avoided by developing a belgium phone data strategic plan, structuring your ideas and organizing them on paper before putting them into action. Don't let the anxiety of launching your brand compromise the first impression the public will have of it.
Remember: you never get a second chance to make a good impression.
If you liked this article, subscribe to our newsletter and receive more content like this!