Your email list is an incredibly valuable marketing
Posted: Sun Feb 02, 2025 9:08 am
asset, as it allows you to contact hundreds, or even thousands of people at once—at any time.
That’s one of the reasons why email marketing generates $36 for every $1 spent. Nice!
Of course, sending random messages to subscribers won't help you close more real estate deals. You need to take a strategic approach. These four tips will help:
Keep a clean list: Don’t purchase email lists. Most of azerbaijan telegram data the contacts you acquire will be subpar, and emailing them could hurt your sender reputation. Also, clean your list on a regular basis to remove inaccurate addresses and low-engagement subscribers.
Pay attention to your subject lines: If your subject lines don’t grab subscribers by the metaphorical lapels and make them think, “Wow, I need to open this email ASAP!” you’ll never succeed with email marketing. Keep your subject lines short and to the point. Then, spice them up with an element of urgency or curiosity.
16-Real-Estate-Marketing-Ideas-Build-an-Effective-Email-Marketing-Strategy
Create must-read content: Your subscribers should look forward to your email marketing campaigns. So, send valuable and entertaining content. Update them on your local market. Show them real estate listings they might like. Link to your latest blog posts and testimonials. Do what you can to grab their interest.
Message subscribers consistently: Lastly, make sure you reach out to your subs on the regular—like, at least once a month. This will help your target audience remember who you are and keep your real estate business top of mind.
There are plenty of online marketing tools you can use to email subscribers in bulk. Mailchimp is one of the more popular options. But if you’re going to invest in CRM software (which you should definitely do!), check to see what email marketing options are built-in to the software you purchase.
Psst… check here for our curated list of the top CRMs for real estate.
That’s one of the reasons why email marketing generates $36 for every $1 spent. Nice!
Of course, sending random messages to subscribers won't help you close more real estate deals. You need to take a strategic approach. These four tips will help:
Keep a clean list: Don’t purchase email lists. Most of azerbaijan telegram data the contacts you acquire will be subpar, and emailing them could hurt your sender reputation. Also, clean your list on a regular basis to remove inaccurate addresses and low-engagement subscribers.
Pay attention to your subject lines: If your subject lines don’t grab subscribers by the metaphorical lapels and make them think, “Wow, I need to open this email ASAP!” you’ll never succeed with email marketing. Keep your subject lines short and to the point. Then, spice them up with an element of urgency or curiosity.
16-Real-Estate-Marketing-Ideas-Build-an-Effective-Email-Marketing-Strategy
Create must-read content: Your subscribers should look forward to your email marketing campaigns. So, send valuable and entertaining content. Update them on your local market. Show them real estate listings they might like. Link to your latest blog posts and testimonials. Do what you can to grab their interest.
Message subscribers consistently: Lastly, make sure you reach out to your subs on the regular—like, at least once a month. This will help your target audience remember who you are and keep your real estate business top of mind.
There are plenty of online marketing tools you can use to email subscribers in bulk. Mailchimp is one of the more popular options. But if you’re going to invest in CRM software (which you should definitely do!), check to see what email marketing options are built-in to the software you purchase.
Psst… check here for our curated list of the top CRMs for real estate.