The main problems of lead management
Posted: Sun Feb 02, 2025 8:54 am
As an option, set up an automatic mailing with current offers to subscribers. The specific scenario of interaction with clients depends on the specifics of the business.
For example, if you sell online courses, Telegram or WhatsApp chats are more suitable for you (later you can create chats for listeners there); online stores find it more convenient to use letters with coupons, discounts and promotions. Automatic mailing with advantageous offers is the best option for groups in social networks.
Lack of customer records by managers.
The main problems of lead management
Source: shutterstock.com
Even those potential users who dropped out before the sale of the product should certainly be recorded, because in the future they may be ready to buy. In any business area, the number psychiatrist email addresses of clients is not infinite.
A person who has not bought a product from you today may well come for it in a few days. And someone who has bought a product from your competitor may be interested in you after some time by making him a tempting offer.
Distant communication between salespeople and customers.
A potential consumer always has a choice of whom to contact for a product. Therefore, if he came to you, you need to not only answer his questions, but also convince him of the advantages of your product. The client will definitely appreciate your interest, but an indifferent manner of communication in the spirit of a help desk is unlikely to cause a desire to continue the dialogue.
Lack of reminder to the client about the product during a long transaction cycle.
A home buyer usually thinks over options for a long time for many reasons. First of all, because of the high cost. A periodic call helps to keep the lead's attention and encourage him to complete the transaction. But for some reason, this point is often overlooked in the real estate market.
Unwillingness to work with problem clients.
Salespeople like customers who are ready to make a deal without outside help. And no one wants to deal with difficult clients: a lot of time is spent on explanations and delving into the essence of the problem. Nevertheless, the task of the sales department is to understand issues of varying levels of complexity.
Using a digital funnel, you will deprive managers of the opportunity to choose clients that are interesting to them and refuse unprofitable ones. With such a funnel, the manager simply assigns a range of tasks to subordinates and monitors their implementation.
Lack of interest in a potential client due to the low cost of one purchase.
This is typical, in particular, for the tourism business, which for some reason does not take into account that many clients currently cannot afford expensive trips. But by not paying due attention to supporters of budget vacations, representatives of the tourism industry are left without a large share of profits.
Insufficient control over the work of managers.
The salespeople you employ may not be aware of their mistakes or simply do not want to put in the effort. Recording, listening to, and analyzing their communications with customers can help uncover the employees' main communication problems and help them improve in the future. In addition, this is a good incentive to work conscientiously, otherwise you can lose your job.
In short, you need to value your leads, even if you constantly attract new ones, because no one can say for sure who will be interested in your offer and who will simply ignore it. Unfortunately, businesses often forget about this, and therefore lose clients.
For example, if you sell online courses, Telegram or WhatsApp chats are more suitable for you (later you can create chats for listeners there); online stores find it more convenient to use letters with coupons, discounts and promotions. Automatic mailing with advantageous offers is the best option for groups in social networks.
Lack of customer records by managers.
The main problems of lead management
Source: shutterstock.com
Even those potential users who dropped out before the sale of the product should certainly be recorded, because in the future they may be ready to buy. In any business area, the number psychiatrist email addresses of clients is not infinite.
A person who has not bought a product from you today may well come for it in a few days. And someone who has bought a product from your competitor may be interested in you after some time by making him a tempting offer.
Distant communication between salespeople and customers.
A potential consumer always has a choice of whom to contact for a product. Therefore, if he came to you, you need to not only answer his questions, but also convince him of the advantages of your product. The client will definitely appreciate your interest, but an indifferent manner of communication in the spirit of a help desk is unlikely to cause a desire to continue the dialogue.
Lack of reminder to the client about the product during a long transaction cycle.
A home buyer usually thinks over options for a long time for many reasons. First of all, because of the high cost. A periodic call helps to keep the lead's attention and encourage him to complete the transaction. But for some reason, this point is often overlooked in the real estate market.
Unwillingness to work with problem clients.
Salespeople like customers who are ready to make a deal without outside help. And no one wants to deal with difficult clients: a lot of time is spent on explanations and delving into the essence of the problem. Nevertheless, the task of the sales department is to understand issues of varying levels of complexity.
Using a digital funnel, you will deprive managers of the opportunity to choose clients that are interesting to them and refuse unprofitable ones. With such a funnel, the manager simply assigns a range of tasks to subordinates and monitors their implementation.
Lack of interest in a potential client due to the low cost of one purchase.
This is typical, in particular, for the tourism business, which for some reason does not take into account that many clients currently cannot afford expensive trips. But by not paying due attention to supporters of budget vacations, representatives of the tourism industry are left without a large share of profits.
Insufficient control over the work of managers.
The salespeople you employ may not be aware of their mistakes or simply do not want to put in the effort. Recording, listening to, and analyzing their communications with customers can help uncover the employees' main communication problems and help them improve in the future. In addition, this is a good incentive to work conscientiously, otherwise you can lose your job.
In short, you need to value your leads, even if you constantly attract new ones, because no one can say for sure who will be interested in your offer and who will simply ignore it. Unfortunately, businesses often forget about this, and therefore lose clients.