Automated form of personalized retargeting
Posted: Sun Dec 22, 2024 9:48 am
The average social media user struggles daily through an enormous timeline of information. In addition, new algorithms from Facebook and Instagram, for example, ensure that it is becoming increasingly difficult for companies to be seen with only organic content. In order to be seen by a large audience, marketers are spending more and more money on social advertising . In this article I discuss 5 trends in the field of social advertising that you should definitely not overlook.
1. Local advertising
The possibilities of local marketing are increasing. With local marketing you target a target group in the vicinity of the company. The goal of this is often to bring online and offline together. Until recently, it was only possible to stimulate store visits via local searches on Google. For example, think of a tourist who is looking for a good restaurant in a strange city and finds it via a local search on Google Maps. Now, thanks to a new Facebook function, it is also possible to advertise locally on social: local advertising .
Store Visit Ads
Store Visit Ads are advertisements on Facebook that allow businesses to encourage store visits. The ads are shown to a relevant target group that is within a certain radius of the store.
But how does this work exactly? It all starts with loading the x and y coordinates of the various branches, so that Facebook knows exactly where the stores are located.
Next, it is important to determine a target group and a radius in which the ads will be displayed. If someone fits within the target group, is within the predetermined radius and opens the Facebook app, they will see the company's Store Visit Ad.
The advantage of this is that the customer journey of the potential customer is shortened enormously. If he finds an advertisement interesting, he is already near the store where he can buy the product. Store Visit Ads are very interesting for companies in the retail and supermarket sector, but also for restaurants or car dealers, for example. new zealand number for whatsapp Facebook launched the function in September 2017, so only the early adopters are still using it. For 2018, this is an opportunity for the local marketer to get ahead of the crowd.
2. Programmatic advertising
25 years ago, advertising in a newspaper or magazine was one of the most popular forms of advertising. Due to the rise of the internet and social media, more and more companies bought online advertising space in the past ten years instead of offline. With the help of platforms such as Facebook, Twitter and LinkedIn, companies could now advertise more specifically and also have a greater reach. It was now possible to distribute an advertisement to thousands of people from the target group within one day.
Nowadays, companies can take social advertising one step further. Instead of distributing the same advertisement to an entire target group, it is now possible to create personal advertisements using online data, which are automatically shown to the social media user at exactly the right time. This is also called programmatic advertising .
Programmatic advertising is an automated form of personalized retargeting, where programmed systems bid for advertising space instead of a marketing manager at the controls. Once a company has purchased advertising space, the automated systems look at several factors when bidding, such as.
1. Local advertising
The possibilities of local marketing are increasing. With local marketing you target a target group in the vicinity of the company. The goal of this is often to bring online and offline together. Until recently, it was only possible to stimulate store visits via local searches on Google. For example, think of a tourist who is looking for a good restaurant in a strange city and finds it via a local search on Google Maps. Now, thanks to a new Facebook function, it is also possible to advertise locally on social: local advertising .
Store Visit Ads
Store Visit Ads are advertisements on Facebook that allow businesses to encourage store visits. The ads are shown to a relevant target group that is within a certain radius of the store.
But how does this work exactly? It all starts with loading the x and y coordinates of the various branches, so that Facebook knows exactly where the stores are located.
Next, it is important to determine a target group and a radius in which the ads will be displayed. If someone fits within the target group, is within the predetermined radius and opens the Facebook app, they will see the company's Store Visit Ad.
The advantage of this is that the customer journey of the potential customer is shortened enormously. If he finds an advertisement interesting, he is already near the store where he can buy the product. Store Visit Ads are very interesting for companies in the retail and supermarket sector, but also for restaurants or car dealers, for example. new zealand number for whatsapp Facebook launched the function in September 2017, so only the early adopters are still using it. For 2018, this is an opportunity for the local marketer to get ahead of the crowd.
2. Programmatic advertising
25 years ago, advertising in a newspaper or magazine was one of the most popular forms of advertising. Due to the rise of the internet and social media, more and more companies bought online advertising space in the past ten years instead of offline. With the help of platforms such as Facebook, Twitter and LinkedIn, companies could now advertise more specifically and also have a greater reach. It was now possible to distribute an advertisement to thousands of people from the target group within one day.
Nowadays, companies can take social advertising one step further. Instead of distributing the same advertisement to an entire target group, it is now possible to create personal advertisements using online data, which are automatically shown to the social media user at exactly the right time. This is also called programmatic advertising .
Programmatic advertising is an automated form of personalized retargeting, where programmed systems bid for advertising space instead of a marketing manager at the controls. Once a company has purchased advertising space, the automated systems look at several factors when bidding, such as.