In terms of takeaway, the one-person meal business continues to grow. Data shows that Haidilao's takeaway business revenue in the first half of the year was 581 million yuan, a year-on-year increase of 23.3%, mainly due to the company's provision of one-person meal fast food from the second half of 2023, which made a significant contribution to revenue growth.
In terms of new brand incubation and innovation, Haidilao had country code philippines mobile a total of 5 entrepreneurial projects in operation in the first half of the year, such as Yanqing BBQ Shop and Xiaohai Hotpot, covering types including barbecue, hotpot, Chinese fast food, etc., covering more price ranges and consumer groups.
In addition, following the previous Woodpecker Plan and Hard Bone Plan, Haidilao announced in its semi-annual report the "Red Pomegranate Plan" to encourage the incubation and development of more new catering brands and promote innovation in catering services. To support the efficient implementation of the Red Pomegranate Plan, Haidilao has carried out organizational innovation. The Innovation and Entrepreneurship Committee, led by the new CEO Gou Yiqun, integrates resources at the group level to lead and promote the incubation and development of new brands and new businesses. At the same time, the "Five Tigers of Operations" are formed by the senior management team to focus on innovative entrepreneurial projects and the overall development of the company from the five major areas of entrepreneurial mechanism, product innovation, supply chain guarantee, operational coordination, and marketing support.
Haidilao said that it will continue to adopt a bottom-up store opening approach in the second half of the year, and the number of stores expanded is expected to increase significantly compared to the first half of 2024.