Example of an email invitation/opportunity

[zihadhasan012]

Juan Carlos,

Have you ever imagined changing your line of acting for a completely different one?

That's what I did and I got great results!

It's such an interesting story that I took the opportunity to record a video in which I explain how it all happened.

[Click to watch the video]

I hope it will be an excellent example for anyone who is dissatisfied with azerbaijan phone data their current job and wants to change their life.

[Click here to find out how I did all this!]

Greetings,

Pepe ~ Animated ~ Martinez

Head of Marketing at Uniplay

PS: I also decided to reveal what was the biggest mistake I made that was preventing me from getting better results. Will you be immune to it?

[Click and discover my secret!]

It is worth noting that the good old “PS” (postscript), traditionally used in old and nostalgic letters, takes on another meaning in an e-mail . In addition to giving a more intimate aspect to the message, it serves as a Call To Action for another offer, post or landing page .

This method increases the likelihood that the person will move further down the sales funnel or, in a less optimistic hypothesis, stay engaged with your content, even if they weren't captured by the initial pitch. If this is the case, the chances of conversion in a second email increase .

Finally, don't forget the signature, which can be friendly, but must clearly state the name and position of the professional. This transparency is essential to demonstrate credibility, make the end of the message less robotic and create a bond with the recipient.

Calls-to-action and links
The development of the text is a very interesting stage. You can play with the content, make jokes, include images, videos and many other tricks to win over people.

However, never lose sight of the strategic objective of email marketing , which is to nurture your contact base to the point of transporting recipients to a landing page or directly to a sales page for the product or service.

It doesn't matter much here if the reader clicks on the link without finishing reading the email : the goal has been achieved. To increase the chances of this happening, it is necessary to give the reader more opportunities by including links or CTA buttons throughout the message.

Have you noticed that in the example above we included the same CTA three different times? We repaginated the call to action, adapting it to each moment of the text, but the destination was the same.

It's always good to remember that there is no foolproof recipe for writing good email marketing texts . In this post , we review the best practices for the quality of your email marketing strategy , but it's important to keep an open mind.