Marketing Happened Through Trade

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Related Content: Mistakes You May Be Making In Your Content Developmentthe Big Difference An Apostrophe Makes In A Brand’s Storieshow To Create A Good Brief For Better Content Marketingyou Will Have Enough Storiestricia Careydirector Of Global Business Development – Denimlenzingat First Glance, Tricia Carey Is An Unlikely Content Marketer. You Don’t See Content Or Marketing In Her Title.but She Knows Her Product, She Knows The People Who Buy It, And She Knows The People Who Buy Products Made From It. And A Few Years Ago, She Realized Her Company Was In Danger Of Losing Them.

Among Other Products, Lenzing Makes Tencel Lyocell Fibers Used email database india In Sustainable Denim Production. Most Of Its Shows, Direct Mail, And Press Releases.“that Doesn’t Mean Anything To A Denim Designer,” Tricia Says. “they Need The Information Interpreted In Their Own Language. We Had Great Stories, But Our Corporate Voice Didn’t Connect.”other Companies In The Space Market With Compelling Stories In Blogs, Emails, And Social Media. Tricia Knew Soon It Would Be Harder, If Not Impossible, To Get The Attention Of Denim Designers, Garment Manufacturers, Mills, And “prosumer” Influencers With Lenzing’s Existing Approach.



She Faced Skeptics At Every Step. Lenzing’s It Teams Said It Would Be A Challenge To Create A Secure Platform For Publishing. The Marketing And Communications Team Worried There Would Never Be Enough Content To Make An Impact.but Tricia Knew She Could Find The Stories. “denim Is So Unique,” She Says. “denim Is This Blank Canvas. We Wanted To Tell The Stories Of The People Who Create It..@tlcarey Knew She Could Find The Stories About Denim For @lenzinggroup.