That's why demand generation & lead generation should be part of your marketing mix
Posted: Sun Feb 02, 2025 6:29 am
In the world of digital marketing, there are a variety of strategies that can help companies gain more market presence and more leads or potential customers. Two of these strategies are demand generation and lead generation . In this article, we will show what they are and how these two tactics can be used for the best results .
In this blog article we will address the following points: [hide]
What is Demand Generation?
What is lead generation?
Demand Generation vs. Lead Generation: These are the differences
Possible uses of the two marketing strategies
application in practice
What is Demand Generation?
Demand generation is the term for a marketing strategy georgia phone number data that aims to build a long-term relationship between consumers and a brand or company. It is about creating awareness of a brand, product or problem and increasing interest among potential customers. This also stimulates demand and generates high-quality leads .
The focus here is on reaching potential customers who may not be actively looking for a product or service, but can be convinced of its value. It is therefore about stimulating the interest of people who may not yet know about your solution approach.
Typical tactics for demand generation include the use of content marketing , social media marketing and PR activities . The focus here is on creating content that piques the interest of potential customers and encourages them to learn more about the offer. The goal is to capture the attention of potential customers and get them excited about the offer.
These measures are also part of inbound marketing . It involves attracting potential customers with interesting content and accompanying them on every step of their customer journey.
In this blog article we will address the following points: [hide]
What is Demand Generation?
What is lead generation?
Demand Generation vs. Lead Generation: These are the differences
Possible uses of the two marketing strategies
application in practice
What is Demand Generation?
Demand generation is the term for a marketing strategy georgia phone number data that aims to build a long-term relationship between consumers and a brand or company. It is about creating awareness of a brand, product or problem and increasing interest among potential customers. This also stimulates demand and generates high-quality leads .
The focus here is on reaching potential customers who may not be actively looking for a product or service, but can be convinced of its value. It is therefore about stimulating the interest of people who may not yet know about your solution approach.
Typical tactics for demand generation include the use of content marketing , social media marketing and PR activities . The focus here is on creating content that piques the interest of potential customers and encourages them to learn more about the offer. The goal is to capture the attention of potential customers and get them excited about the offer.
These measures are also part of inbound marketing . It involves attracting potential customers with interesting content and accompanying them on every step of their customer journey.