Optimize the structure. Even the most intelligently made sites always have room for improvement. The simpler and clearer the structure and navigation, the better for the user and the search engine. We create a network of cross-links between sections. We work on metadata (page titles in the browser and descriptions) and content headings. About the loading speed right away.
This is influenced by many factors: server response speed, presence uk whatsapp number of errors, site layout, code validity, presence of scripts and their loading order, as well as the loading speed of content and images. Heavy graphics slow down the site. If you are a little friendly with Photoshop, then when processing graphics in the editor, immediately select the "save for Web" option when saving.
The smart program itself will select the optimal format and compression level to achieve a small file size and select a color scheme that is maximally tailored for display on the monitor. External website optimization Just a decade ago, external optimization meant only increasing the number of external links to a site. Today, everything is more complicated.
We are still talking about links, but no longer about trying to "fool" the search engine, but about increasing the recognition of the product on the Internet. We publish content that users will want to share on social networks, thus creating natural links to the site. We register in directories (there are a lot of them – both general and industry-specific).
We are placed in the Internet media of the Web 2.0 format. This is the name given to platforms open for creating user channels and publishing user content. The most well-known example now is Yandex.Zen. We are active in thematic blogs, communities and forums. All of the above should be done with an eye on the activity of competitors.
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