Geo-independent queries

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A huge number of key phrases are not tied to any particular region, so search engines use them to create identical lists of links for all users, no matter where they are located.

You can check if a request is geo-dependent.

Since search engines rank keywords differently for geo-specific and non-geo-specific keywords, it is important to determine whether this feature is present for successful promotion.

There are two ways to do this:


Using automatic services.



Manually, by comparing search results for international mailing list the same key in several regions. Significant discrepancies confirm its geo-dependence.


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Alexander Kuleshov
Alexander Kuleshov
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Finally, search queries are divided into several groups based on frequency.

Classification by this feature divides all key phrases into four categories based on their demand among users. Words that people enter into the search bar more often than others are considered more frequent.


High frequency queries (HF)


This group includes the most popular words and their combinations used by users to search for information. The Wordstat service shows how many times people have entered a particular phrase into a line. The indicators for particularly relevant words can amount to several million requests per month, but in general, those that exceed 10 thousand are considered high-frequency.

High frequency queries

The most high-frequency are short one- and two-word keywords. Promotion to the top of search results for queries of this type is extremely difficult: there are too many sources where this phrase will be used.

Mid-frequency queries (MF)


Mid-frequency queries

These include combinations of two, three, four words used as a search phrase from one to ten thousand times a month. The competition for mid-frequency queries is lower than for high-frequency queries, while the traffic allows for optimal conversion of visitors into clients.


Low frequency queries (LF)

Phrases of 3-5 words that users enter into the search bar no more than 1000 times a month are considered unworthy of attention by many optimizers, but in some cases, promotion by low frequency can be very successful, for example, when it comes to online stores and similar commercial platforms.

Low frequency queries

Micro low frequency queries (Micro LF)

This group includes long search phrases (more than 5 words), which are very rare, but can bring up to 80% of traffic to the site with a large number of customers ready to make a purchase.

Micro low frequency queries

There is a certain difficulty in classifying specific queries into a particular frequency group. The topic and region of promotion mean a lot. Sometimes a phrase of the middle frequency can become high-frequency for a separate topic.

Yandex's Wordstat service allows you to create an accurate picture; to do this, it is enough to determine the frequency of each of the queries that are planned to be promoted on one page. The one with the highest indicator will be HF, the remaining phrases are divided into MF and LF according to their ratio to it. For some topics, queries that were entered by users only 300 times per month are considered high-frequency.

Search phrases can be divided into two groups depending on whether their use is tied to a particular time of year.

Seasonal queries

These are keywords that are significantly more popular during a particular period of time or in anticipation of a specific date.

Off-season queries

This includes phrases that are in demand throughout the year at the same level, without pronounced seasonal peaks and troughs.

To understand whether the relevance of a key depends on the time of year, you can also use Wordstat. The built-in graph shows when users most often searched for information on this topic. If there are sharp jumps and falls, the phrase clearly has a seasonality sign, which must be taken into account when promoting.