Target keywords with purchase intent
Posted: Sun Feb 02, 2025 5:04 am
Purchase intent keywords are the search terms that internet users use when they want to make a purchase. They are vital for attracting potential customers to your website.
How is it done?
In the old Search 2.0, it was essential to create a separate ranking page for each keyword in your group. But this Search 3.0 demands a more streamlined and narrow approach.
It doesn't matter if your web page contains the exact keywords used in the search query. It can rank well in SERPs if it is relevant based on entity relationships.
Let's say a user searches for "best smartphone for photography and content creation."
In the old Search 2.0, search engine robots would scan web algeria whatsapp number database pages to rank those containing these keywords.
But in Search 3.0, bots try to understand the intent behind the search query to provide accurate and valuable information about smartphones and their photography capabilities.
So, content that doesn't specifically contain the keyword "best smartphone for photography and content creation " will still have a chance of ranking well in the SERPs as long as it's contextually relevant to the search query and provides comprehensive content about it.
Timothy advises brands and content creators to opt for creating more comprehensive and extensive content that responds to users’ initial and potential searches , rather than narrowly focused articles.
text
Product-oriented content will dominate the SERPs:
If you haven't already, it's time to start including your product features in your content.
Product-oriented content is not an advertisement. It is not a sale either.
How is it done?
In the old Search 2.0, it was essential to create a separate ranking page for each keyword in your group. But this Search 3.0 demands a more streamlined and narrow approach.
It doesn't matter if your web page contains the exact keywords used in the search query. It can rank well in SERPs if it is relevant based on entity relationships.
Let's say a user searches for "best smartphone for photography and content creation."
In the old Search 2.0, search engine robots would scan web algeria whatsapp number database pages to rank those containing these keywords.
But in Search 3.0, bots try to understand the intent behind the search query to provide accurate and valuable information about smartphones and their photography capabilities.
So, content that doesn't specifically contain the keyword "best smartphone for photography and content creation " will still have a chance of ranking well in the SERPs as long as it's contextually relevant to the search query and provides comprehensive content about it.
Timothy advises brands and content creators to opt for creating more comprehensive and extensive content that responds to users’ initial and potential searches , rather than narrowly focused articles.
text
Product-oriented content will dominate the SERPs:
If you haven't already, it's time to start including your product features in your content.
Product-oriented content is not an advertisement. It is not a sale either.