The proposal lacks an individual approach
Posted: Sun Feb 02, 2025 5:00 am
No chat/callback widget
In practice, it has been proven that only a few people read the information on the site. And a callback or online chat widget simplifies the lives of customers and brings them benefits. In this way, you can increase the trust and loyalty of your customers.
A call back must be made as quickly as possible. The best option is to call immediately after leaving your contacts. Currently, there are enough different virtual PBX services. A specialist in an online chat should consult at the first request. Buyers do not like to wait, remember this. Otherwise, you risk losing customers.
Calling the next day or even later is a bad gmx email list idea. Also, don't use a chatbot.
Today there are a lot of offers, so it is necessary to make the site search convenient and comfortable for the buyer. When a person contacts a consultant, help is needed here and now, and the purchase on the site depends on such consultation.
You can increase conversion by using substitute content. This is effective if the navigation is not configured, and the product being sold has several names. And then substitute content comes to the rescue, which is oriented to user requests according to a certain algorithm.
But this method will only work for advertising, since you can configure the substitution parameters and specify the transition link. But for search results, you will have to work on the structure and navigation.
Recommended articles on this topic:
Marketing Tips: How to Show That Your Product is the Best
9 Types of Customer Loyalty Programs
Sales Triggers That Have Never Failed
10 Mistakes That Cause No Sales on an Online Store Website
So, you have created an online store, set up advertising - it's time to get money. Or did you miss something? And you will understand this after some time, having assessed sales. If they are in the expected quantity or exceed it, you did everything right. But the lack of sales on the website of the online store makes you analyze the work and look for reasons. They can be different. Let's dwell on the most famous ones.
The site does not focus specifically on sales.
It is very important that the buyer immediately understands where he is when loading the site. There is no need to place contact information, the structure of the organization or photos of employees on the first page if the product that the person was looking for is difficult to find and it is not known how to buy.
The main page of the site is your showcase. This is where you need to place new items in the catalog, promotional items, special offers. Focus on sales, be sure to add call-to-action buttons and work on selling elements.
SEO (Search Engine Optimization)
You shouldn't ignore search engine ranking optimization. Not working on it will affect organic traffic, which is sales that you can't afford to miss. One way to attract customers is to have a well-thought-out content strategy plan.
In practice, it has been proven that only a few people read the information on the site. And a callback or online chat widget simplifies the lives of customers and brings them benefits. In this way, you can increase the trust and loyalty of your customers.
A call back must be made as quickly as possible. The best option is to call immediately after leaving your contacts. Currently, there are enough different virtual PBX services. A specialist in an online chat should consult at the first request. Buyers do not like to wait, remember this. Otherwise, you risk losing customers.
Calling the next day or even later is a bad gmx email list idea. Also, don't use a chatbot.
Today there are a lot of offers, so it is necessary to make the site search convenient and comfortable for the buyer. When a person contacts a consultant, help is needed here and now, and the purchase on the site depends on such consultation.
You can increase conversion by using substitute content. This is effective if the navigation is not configured, and the product being sold has several names. And then substitute content comes to the rescue, which is oriented to user requests according to a certain algorithm.
But this method will only work for advertising, since you can configure the substitution parameters and specify the transition link. But for search results, you will have to work on the structure and navigation.
Recommended articles on this topic:
Marketing Tips: How to Show That Your Product is the Best
9 Types of Customer Loyalty Programs
Sales Triggers That Have Never Failed
10 Mistakes That Cause No Sales on an Online Store Website
So, you have created an online store, set up advertising - it's time to get money. Or did you miss something? And you will understand this after some time, having assessed sales. If they are in the expected quantity or exceed it, you did everything right. But the lack of sales on the website of the online store makes you analyze the work and look for reasons. They can be different. Let's dwell on the most famous ones.
The site does not focus specifically on sales.
It is very important that the buyer immediately understands where he is when loading the site. There is no need to place contact information, the structure of the organization or photos of employees on the first page if the product that the person was looking for is difficult to find and it is not known how to buy.
The main page of the site is your showcase. This is where you need to place new items in the catalog, promotional items, special offers. Focus on sales, be sure to add call-to-action buttons and work on selling elements.
SEO (Search Engine Optimization)
You shouldn't ignore search engine ranking optimization. Not working on it will affect organic traffic, which is sales that you can't afford to miss. One way to attract customers is to have a well-thought-out content strategy plan.