Let's take the inspiring example of Nature Cos , a brand whatsapp number canada specializing in organic cosmetics. Aware that its products are not eternal, it reminds its community that it is soon time to place a new order so as not to run out of product. Indeed, the brand knows that a cream lasts 3 months, so at the end of these 90 days, the store sends a short email to say that it is time to place an order with, in addition, a €10 voucher valid for 10 days!
In addition to being a brilliant idea in terms of customer experience, personalization and loyalty, this intelligent approach to automated marketing anchors the brand in the consumption habits of its customers!
scenario-repurchase-nature-cos
Nature Cos Repurchase Scenario
7. The “Revival of inactive customers” scenario
It may be that with the best will in the world, your customers become inactive. Although they are in your database and have placed an order on your store, you no longer have any news from them. It is then wise to reactivate them with a reminder scenario scheduled 30, 60, or even 90 days after the first order, by offering them for example a small promo code.