Marketing and Sales, in search of the perfect combination
Posted: Sun Feb 02, 2025 4:05 am
Sometimes we tend to confuse the concepts of marketing and sales , and the truth is that they are very different. We could say that in some way they are a combination of actions to reach a result: Income for the company . One depends on the other, without good marketing it will be very difficult to generate good sales, and if there are no sales it is not viable to invest in marketing. That is why in this article we want to share with you some ideas with which we will try to clarify their differences and their importance for the development and growth of companies or brands.
9 basic tips on Marketing:
1. Customer needs are what drives us .
Marketing creates a need and is encouraged by it. It focuses primarily on getting the customer to want what is being sold, to recommend it to others, and to keep information about the store moving constantly.
2. We should always have what the client needs, even if he doesn't know it.
In contrast to the sales department, marketing is responsible mexico whatsapp data for getting to know the customer, conducting market research, knowing exactly what they are looking for, what they expect, what is in fashion, what is booming, and making it available in the store with the best offers and the sweetest words.
3. The important thing is that the customer comes back, and comes back, and comes back…
Here we work on the flypaper philosophy, that the customer never leaves, that he is always in constant interaction with the store. That we can always offer him new and useful things that he wants. This will also attract other customers without losing the first ones.
4. Prompt results without forgetting the future.
After obtaining short-term benefits, it is important to get down to work so that these are transformed into medium and long-term results, otherwise our company will never get off the ground. We must be able to see beyond and consider all the possibilities that help us generate sales repeatedly, as the previous point says, so that the customer returns.
5. The customer is our best friend.
Always consider what they want and need, make sales of multiple items that complement each other, and serve as a middleman between their desires and what they want to get. This will make our store more famous for fulfilling desires than for selling items.
6. Pull communication, they won't notice and they will be installed in our house.
Create strategies from a customer perspective. Sell as if you were going to buy it yourself. Create awareness of the product's existence, show famous people using it and praising it.
7. Valid and reasonable reasons to buy, not just offers.
Create that sense of education to buy intelligently. This creates trust between the brand and the buyer, creating a bond.
8. Not everything is allowed, it is not necessary to go to extremes to get the customer to buy.
The end does not justify the means, we should not sacrifice the trust we may have with the client to sell a product. It is better to work on other forms of approach than to force the sale.
9. Taking care of customers is the most important thing.
When the customer is happy, the company wins. After all, it is necessary for the customer to be happy so that he can buy more and better.
Success comes to all those who are busy seeking it.
10 basic tips on sales:
1. The purpose of everything is to sell .
It's straightforward and doesn't leave much to the imagination, it's designed primarily to close the deal and get the money, without a lot of mysticism. Even though selling can be considered an art or a science, it serves only one purpose: to generate income.
2. The philosophy: “The customer must want what is offered, what is sold.”
In this case, the customer is expected to be interested in something that the company has already purchased. This is usually the case for general and necessary items. School uniforms, office clothes, basic stationery. It is something that everyone needs at some point and they will go for it. It does not require much presentation.
3. Sales are interested in the masses.
Selling en masse is something that every business person would like, but it is not always the best option. If your company will always sell the same thing and does not innovate, this can work, but if you expect to be constantly moving, you need to use marketing.
4. We want results soon, the sooner the better.
And that's all well and good, after all, isn't that what we start a business for? To get results quickly, that means we're doing it right. But we also know that the business needs to develop and we want it to grow, so we can't ignore the rest. It's fine to start, but long-term growth is our goal.
5. Friends are close, enemies are closer.
This is one of the easiest ways to sell something, knowing what you are offering, knowing each of its advantages in order to highlight them, and knowing its defects in order to minimize them. If, in addition, you know what the competition is selling, you will be able to ensure that what you offer is better.
6. Push communication, they won't realize it until they are already paying.
He creates sequences to sell, talks about the need to obtain the product, about how important it is for the client's life, emphasizes that everyone but him has it and that it is absolutely necessary to be considered "cool." You can also read: Benefits of Content Marketing
7. Highlight the features of what you sell.
Create the need based on how “very good the product is” and how very cheap you offer it.
8. The word offer is the hook.
Offers, combos, 2×1 and 30% discounts on purchases over x quantity. To sell, it is necessary to close the sale, and to close the sale, this section is responsible for doing whatever is necessary to make this happen.
9. First the sale, second the sale and third the sale.
Just like the previous point, this explains that no matter what needs to be done, the sale must be closed.
10. The company must win.
The company wins when sales are made, sales are achieved when there are offers, it is as if this were a simplification of what serving customers really means.
9 basic tips on Marketing:
1. Customer needs are what drives us .
Marketing creates a need and is encouraged by it. It focuses primarily on getting the customer to want what is being sold, to recommend it to others, and to keep information about the store moving constantly.
2. We should always have what the client needs, even if he doesn't know it.
In contrast to the sales department, marketing is responsible mexico whatsapp data for getting to know the customer, conducting market research, knowing exactly what they are looking for, what they expect, what is in fashion, what is booming, and making it available in the store with the best offers and the sweetest words.
3. The important thing is that the customer comes back, and comes back, and comes back…
Here we work on the flypaper philosophy, that the customer never leaves, that he is always in constant interaction with the store. That we can always offer him new and useful things that he wants. This will also attract other customers without losing the first ones.
4. Prompt results without forgetting the future.
After obtaining short-term benefits, it is important to get down to work so that these are transformed into medium and long-term results, otherwise our company will never get off the ground. We must be able to see beyond and consider all the possibilities that help us generate sales repeatedly, as the previous point says, so that the customer returns.
5. The customer is our best friend.
Always consider what they want and need, make sales of multiple items that complement each other, and serve as a middleman between their desires and what they want to get. This will make our store more famous for fulfilling desires than for selling items.
6. Pull communication, they won't notice and they will be installed in our house.
Create strategies from a customer perspective. Sell as if you were going to buy it yourself. Create awareness of the product's existence, show famous people using it and praising it.
7. Valid and reasonable reasons to buy, not just offers.
Create that sense of education to buy intelligently. This creates trust between the brand and the buyer, creating a bond.
8. Not everything is allowed, it is not necessary to go to extremes to get the customer to buy.
The end does not justify the means, we should not sacrifice the trust we may have with the client to sell a product. It is better to work on other forms of approach than to force the sale.
9. Taking care of customers is the most important thing.
When the customer is happy, the company wins. After all, it is necessary for the customer to be happy so that he can buy more and better.
Success comes to all those who are busy seeking it.
10 basic tips on sales:
1. The purpose of everything is to sell .
It's straightforward and doesn't leave much to the imagination, it's designed primarily to close the deal and get the money, without a lot of mysticism. Even though selling can be considered an art or a science, it serves only one purpose: to generate income.
2. The philosophy: “The customer must want what is offered, what is sold.”
In this case, the customer is expected to be interested in something that the company has already purchased. This is usually the case for general and necessary items. School uniforms, office clothes, basic stationery. It is something that everyone needs at some point and they will go for it. It does not require much presentation.
3. Sales are interested in the masses.
Selling en masse is something that every business person would like, but it is not always the best option. If your company will always sell the same thing and does not innovate, this can work, but if you expect to be constantly moving, you need to use marketing.
4. We want results soon, the sooner the better.
And that's all well and good, after all, isn't that what we start a business for? To get results quickly, that means we're doing it right. But we also know that the business needs to develop and we want it to grow, so we can't ignore the rest. It's fine to start, but long-term growth is our goal.
5. Friends are close, enemies are closer.
This is one of the easiest ways to sell something, knowing what you are offering, knowing each of its advantages in order to highlight them, and knowing its defects in order to minimize them. If, in addition, you know what the competition is selling, you will be able to ensure that what you offer is better.
6. Push communication, they won't realize it until they are already paying.
He creates sequences to sell, talks about the need to obtain the product, about how important it is for the client's life, emphasizes that everyone but him has it and that it is absolutely necessary to be considered "cool." You can also read: Benefits of Content Marketing
7. Highlight the features of what you sell.
Create the need based on how “very good the product is” and how very cheap you offer it.
8. The word offer is the hook.
Offers, combos, 2×1 and 30% discounts on purchases over x quantity. To sell, it is necessary to close the sale, and to close the sale, this section is responsible for doing whatever is necessary to make this happen.
9. First the sale, second the sale and third the sale.
Just like the previous point, this explains that no matter what needs to be done, the sale must be closed.
10. The company must win.
The company wins when sales are made, sales are achieved when there are offers, it is as if this were a simplification of what serving customers really means.