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Audience strategies and the role of artificial intelligence

Posted: Sun Dec 22, 2024 9:22 am
by hasinam2206
Pay attention to these areas, as they receive the most requests and budgets from clients. By focusing on them, you can develop your agency or career as a specialist in accordance with current market trends.

Read also: Artificial Intelligence in Google Ads: What's New in 2024 for Advertisers


We will look at each project in detail, but it is canada phone number important to remember that audience strategies remain important. They always go hand in hand with creative solutions and the number of creatives that need to be created according to your hypotheses. Develop in this direction and never forget about it.

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In addition, we cannot ignore artificial intelligence and automation in search, video advertising and display advertising. Whether we call it PPC or not, Google believes that technological solutions with artificial intelligence are not only the future, but also the present. Therefore, it is worth paying significant attention to this area.

Example of building an attribution model

An example of building an attribution model from scratch:

There is a client who has gone through the full path of creating an attribution model and started modeling on a cloud infrastructure. What needs to be done for this?