CTR page of a selling website

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The advantages of this type are obvious. There is no need to buy a separate domain name, create a new interesting design. This option is ideal for a web resource of a large company that has long established itself among customers.

However, remember: the main page contains a large amount of information that is not always important for the buyer, but must be present (website navigation and other objects). And another disadvantage: this type of pages, created by small and unfamiliar companies, will have a very low conversion rate for resource visitors.

Page CTR
It is usually accessed from contextual dental email list advertising. It is a continuation of the advertisement and contains more detailed information about the product/service.


The goal of the CTR page is to finally convince the interested user of the need to purchase the product. Various methods are used for this: the text is structured according to marketing rules, the fears and objections of potential customers are worked out, consumer reviews (social proof) are added for greater trust in the product.

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Microsite
This is a page that is completely independent, has its own domain name. It contains all the information the user needs, contact information, and a form for placing an order.

For this type of selling resource, high-quality content (photos, videos) is selected to present the product or service in the best possible way.

Microsite

Microsites are usually used by large, well-known brands that are well known to consumers. For example, when releasing new models of a product (smartphone, car), an unusual flavor of a popular product or drink. This method of promoting products helps not only to increase sales, but also to make the brand more recognizable.

Lead Page
The purpose of this type is not to sell anything, but to lead the page visitor to perform a target action (registration, preliminary application, etc.). The information is not presented as intrusively as in the previous version. The task of the site is only to interest the potential client, establish contact with him, and then, by sending unique promotions and offers, make him your buyer.

Lead Page

Viral pages
This type differs from all of the above. It does not encourage the user to buy something or perform another action, but is entertaining or educational in nature with an unobtrusive reference to the company logo.

Viral pages

Differential Sales Page
This option is suitable for a large Internet portal (for example, an online store with a large assortment of goods). All the information the buyer needs is on one page, and its content changes depending on the goods selected by the visitor.

Differential Sales Page

Advertising landing page
Such a project operates by pressuring the user. The flow of information, built according to all the rules of a selling resource, convinces a person of the need to purchase a product (order a service). First, a unique selling proposition is received, which is difficult to refuse, the characteristics of the product are described in detail, then its undoubted advantages, customer reviews are necessarily added, etc.