They Look For Opportunities To Reach New Levels Of Business india mobile number list Growth, Drive Creative And Technical Innovation, Satisfaction. And They Do This As Our Industries, Our Culture, And Our Media Landscape Evolve.even The Most Challenging Times Aren’t Stopping Brands From Delivering #content Experiences Worth Celebrating, Says @editorstahl Via @cmicontent. #cmworldshare Ocontent Marketing Certification | Get The Building Blocks For Your Strategylearn Moreskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch...storiesresourcestopicsresearch Insightstraining & Educationeventsdon’t Let A Pause Stop You From Doing More [the Weekly Wrap]by Content Marketing Institute Team| Published: October , | Trends And Researchthis Week, Content Marketers Are Talking About An Insurance Company That Isn’t Waiting Around, An Interesting And Previously Unpublished Finding On How Bloggers Responded To The Pandemic, And A Great Reaction To Bad Behavior On Social Media.
Here Are The Things Content Marketers Noticed This Week.don’t Wait For Your Audience To Be Readywho: Nrma, Australia-based Insurance Company What: Mentioned In A Recent Marketing Week Article And Recognized As A Content Marketing Award Finalist, Nrma Didn’t Stop Investing In Content When Its Audience Was Focused On Topics Other Than Insurance When The Pandemic Hit. In Fact, It Spent More – % More – In Its Media Budget In The First Three Months, Focused Solely On “emotional, Top-of-funnel, Long-term Branding.”where: Described By Mark Ritson In The Marketing Week Article ‘funnel Juggling’ Is The Answer To Marketing Effectivenesswhy It Matters: As Mark Writes, “covid- Provided Nrma With The Perfect Storm To Run Just Long Communications For Several Months And Then Benefit From Activation Once The Market Started (To) Re-enter The Category.