Step 1: Choose an adult site type
Although the adult industry is brimming with different types of websites, not all of them are a suitable choice for a beginner. In that sense, your best options are:
Free adult tube sites (like XNXX)
Premium adult sites (like Brazzers)
The first option is the easiest, as building and growing a tube site is fairly straightforward. You have great monetization options, so making money isn't a big deal either. However, the drawbacks are high competition and high hosting costs, especially if you store the content on your own servers.
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Premium sites avoid both of these problems, as they don't usually offer a lot of content. However, since you have to pay to access them, the content has to be exclusive. Therefore, this option is only viable if you're making or licensing premium videos. Otherwise, you'll have trouble finding paying customers.
Whichever option you choose, the remaining steps are pretty much the same. The next step is to choose a niche.
Step 2: Choose a niche
To succeed in the adult industry, your site needs to stand out from the competition. Therefore, you'll want to choose a specific niche that appeals to a unique target audience.