The 10 most important KPIs in your digital marketing strategy
Posted: Sat Feb 01, 2025 11:41 am
If you are a marketing director or a business owner, and you already have a digital marketing agency working for your brand, this article will surely be of interest to you and you will understand it easily. If, on the other hand, you have not yet started working on a digital strategy with an agency, this article will be very useful to you, because you will understand which are the main KPIs that you should review, and it will allow you to know if your digital strategy is effective according to your established objectives.
In order to define which KPIs are most important for you, or better yet, for your brand, it is essential to define objectives according to your type of business. In other words, it is necessary to consider the context of the business and what stage it is at.
At Asisomos digital marketing agency , we deliver weekly and monthly reports to our partners, in which we present data on rates, indexes, percentages, averages, etc. These KPI reports are much more than a requirement or a commitment to clients, they are important opportunities to improve, to optimize or in some cases to radically change a tactic that is not giving the expected results.
In this article we are going to talk about the main KPIs that we take into account when presenting a report. We hope that it will be of great help to you in seeing how you can closely monitor the process of your digital campaigns.
The 10 most important KPIs in your digital marketing strategy
Conversion rate
When you run digital marketing campaigns, whether you are japan whatsapp data working with funnels or Inbound Marketing , one of the fundamental KPIs is the conversion rate.
The conversion rate depends on your marketing objective, that is, what you want to achieve based on the journey you defined for a customer.
For example, your goal may be to get the user or customer to download an e-book and leave their contact information. Or your campaign goal may be to get more views of a video.
Typically, our clients ask us to help them get LEADS, which is one of the main marketing objectives of many brands. In this case, we can implement different tactics to get users to visit a Landing Page, and the conversion percentage will be obtained from the number of LEADS we manage to get, divided by the number of visits that reached the Landing Page.
Cost per lead (CPL)
Now, very hand in hand with the Conversion percentage comes another of the most important KPIs to measure in your digital campaigns, it is the CPL or Cost per LEAD , in this case, based on the investment you make in your campaign, the cost of getting a LEAD is reviewed and an analysis is made of whether it is an appropriate value or not, or whether this investment is really profitable for the business.
In relation to campaigns, this KPI allows us to analyze whether it is really worth investing in different media or channels. It may happen that, in some cases, the cost per LEAD generated by Facebook Ads is better than the one generated by Google, and based on this analysis, focus the campaigns where we see the best results.
Return on Investment (ROI)
ROI or return on investment is undoubtedly the most popular or the most mentioned in marketing environments, and consists of seeing what is the benefit obtained from our investment. In short, what is the profit from each digital marketing campaign that I am carrying out.
It is also a fundamental KPI for targeting our campaigns towards the media that generate the best profits or gains, and it allows us to focus on the most efficient strategies. This is a measurement factor that you should be constantly reviewing with your digital marketing agency to understand if your marketing investment is really profitable.
Cost per click (CPC)
When we talk about SEM (Search Engine Optimization) campaigns or paid campaigns on social networks, search engines and the display network, the CPC is a fundamental indicator because it allows you to review and analyze which words are generating the lowest cost per click and which are the most expensive for your campaign.
And why is this so important? Because you can see which words are the most efficient, you may find keywords with a low CPC that are giving you excellent results and start optimizing your campaigns so that you see greater returns with less investment.
KPI-AGENCY-DIGITAL-MARKETING
10 Most Important KPIs for Your Digital Marketing Strategy
KPI for web positioning
In an SEO agency, special attention is paid to this important KPI. SEO is undoubtedly one of the most important strategies that any company must consider and include in its digital marketing plan.
SEO is a long-term job, and any digital agency that tells you it can position your brand on Google in a short time is surely lying to you. For this report, the following factors must be taken into account:
Website positions in the SERP'S (Search Engine Results Pages)
Keywords that are helping in positioning or that present better results
Keywords that need optimization
Volume of visits to the website through keywords
If your website is still not showing up in search results, or you are missing the 10th page of Google, we recommend requesting a diagnosis from our expert SEO team .
Are you interested in learning more about SEO and its importance in the digital marketing strategy? We invite you to read the following article: What is SEO and how is it used?
Percentage of web traffic
This KPI consists of analyzing the total number of visitors that come to your website and the number of potential clients you are generating. Using this data, calculate the average and that is your web traffic percentage.
That is, a website that receives 5,000 visits per month and is generating 1,000 potential clients has a web traffic / potential client ratio of 10:2 and in that case has a 20% conversion rate.
SEO has a positive influence on this KPI, since in our experience, traffic coming from organic searches turns out to be more effective than traffic coming from advertising or social networks.
SEO in Colombia
SEO Agency in Colombia
Percentage of inbound links
One of the important factors to take into account to improve the SEO of your website is the generation of inbound links from different websites. This is a technique we call Link Building and is widely used by SEO experts, since the number of links to your website is an aspect to which Google gives great importance.
Using this KPI, you can identify the number of links that lead to your website and review in detail whether they are positive or negative for your SEO strategy. Be careful, not all links turn out to be good.
KPI for engagement percentage
The engagement percentage is of vital importance in social media strategies. Your digital marketing agency will present you with a monthly or biweekly report, in which you can review in detail how your brand interacts with the audience on social media. This KPI is supported by various metrics such as: Clicks, Likes, Shared content, comments, mentions.
The great importance of the engagement percentage is that it will allow you to find out which content represents the greatest interest for your community and in this way generate new content of greater value or interest. It is essential that the community manager pays attention and gives you a detailed report that includes these metrics and some recommendations to improve them month by month.
Remember, social media should be a permanent job that must be monitored and optimized.
Opening rate
If you are already doing Email Marketing you should be familiar with and pay close attention to this KPI. The open rate basically shows how many people received your email and what percentage of them opened it.
This KPI is very important because it allows you to see the interest that your database has in the information and content that you are sending them, and in this way apply improvements or even analyze if you are sending emails too frequently.
For example, if you sent an email to a database of 20,000 users, and 5,000 opened it, your open rate is 25%.
One of the advantages of digital marketing is that it allows us to measure our actions immediately, and thus optimize or change strategy, all based on detailed data.
Customer Acquisition Cost (CAC)
You review this KPI by adding up all the costs associated with your digital marketing and sales strategy , and the number of new customers you acquired.
It allows you to analyze which actions are truly profitable for your brand, and improve the investment or diversify it according to the results and new objectives.
Now that you know the main KPIs that we use in our digital marketing agency to measure the effectiveness of our campaigns, you can start to review what information is most relevant to your business.
Remember that:
Digital marketing strategies are very effective and can give a real boost to the development of your brand or business. However, it is essential that every marketing director or business manager understands that these are strategies that must be continued and be willing to invest budgets in tools and work teams.
In many cases, we can see immediate evolution. There are areas of digital marketing such as SEM , in which, with an investment in advertising, we will see results as soon as it is implemented, and others such as SEO that require a lot of effort and time to start seeing how our positioning in Google improves .
Digital marketing is a science that requires testing and optimization, so our recommendation for people who want to start investing in a digital marketing agency is to think in the medium and long term, the results will come, but it is important to plan very well what we are going to do, define the objectives and develop the appropriate strategy.
At Asisomos Digital Marketing Agency , we are interested in helping you position your business in digital media. We invite you to contact us and schedule a consultation with one of our experts in branding , digital marketing, Inbound Marketing, conversion funnels, web design, SEO, Online Advertising, E-commerce. Whatever your need, we can provide you with specialized advice to help you define your objectives and show you the right path depending on them.
In order to define which KPIs are most important for you, or better yet, for your brand, it is essential to define objectives according to your type of business. In other words, it is necessary to consider the context of the business and what stage it is at.
At Asisomos digital marketing agency , we deliver weekly and monthly reports to our partners, in which we present data on rates, indexes, percentages, averages, etc. These KPI reports are much more than a requirement or a commitment to clients, they are important opportunities to improve, to optimize or in some cases to radically change a tactic that is not giving the expected results.
In this article we are going to talk about the main KPIs that we take into account when presenting a report. We hope that it will be of great help to you in seeing how you can closely monitor the process of your digital campaigns.
The 10 most important KPIs in your digital marketing strategy
Conversion rate
When you run digital marketing campaigns, whether you are japan whatsapp data working with funnels or Inbound Marketing , one of the fundamental KPIs is the conversion rate.
The conversion rate depends on your marketing objective, that is, what you want to achieve based on the journey you defined for a customer.
For example, your goal may be to get the user or customer to download an e-book and leave their contact information. Or your campaign goal may be to get more views of a video.
Typically, our clients ask us to help them get LEADS, which is one of the main marketing objectives of many brands. In this case, we can implement different tactics to get users to visit a Landing Page, and the conversion percentage will be obtained from the number of LEADS we manage to get, divided by the number of visits that reached the Landing Page.
Cost per lead (CPL)
Now, very hand in hand with the Conversion percentage comes another of the most important KPIs to measure in your digital campaigns, it is the CPL or Cost per LEAD , in this case, based on the investment you make in your campaign, the cost of getting a LEAD is reviewed and an analysis is made of whether it is an appropriate value or not, or whether this investment is really profitable for the business.
In relation to campaigns, this KPI allows us to analyze whether it is really worth investing in different media or channels. It may happen that, in some cases, the cost per LEAD generated by Facebook Ads is better than the one generated by Google, and based on this analysis, focus the campaigns where we see the best results.
Return on Investment (ROI)
ROI or return on investment is undoubtedly the most popular or the most mentioned in marketing environments, and consists of seeing what is the benefit obtained from our investment. In short, what is the profit from each digital marketing campaign that I am carrying out.
It is also a fundamental KPI for targeting our campaigns towards the media that generate the best profits or gains, and it allows us to focus on the most efficient strategies. This is a measurement factor that you should be constantly reviewing with your digital marketing agency to understand if your marketing investment is really profitable.
Cost per click (CPC)
When we talk about SEM (Search Engine Optimization) campaigns or paid campaigns on social networks, search engines and the display network, the CPC is a fundamental indicator because it allows you to review and analyze which words are generating the lowest cost per click and which are the most expensive for your campaign.
And why is this so important? Because you can see which words are the most efficient, you may find keywords with a low CPC that are giving you excellent results and start optimizing your campaigns so that you see greater returns with less investment.
KPI-AGENCY-DIGITAL-MARKETING
10 Most Important KPIs for Your Digital Marketing Strategy
KPI for web positioning
In an SEO agency, special attention is paid to this important KPI. SEO is undoubtedly one of the most important strategies that any company must consider and include in its digital marketing plan.
SEO is a long-term job, and any digital agency that tells you it can position your brand on Google in a short time is surely lying to you. For this report, the following factors must be taken into account:
Website positions in the SERP'S (Search Engine Results Pages)
Keywords that are helping in positioning or that present better results
Keywords that need optimization
Volume of visits to the website through keywords
If your website is still not showing up in search results, or you are missing the 10th page of Google, we recommend requesting a diagnosis from our expert SEO team .
Are you interested in learning more about SEO and its importance in the digital marketing strategy? We invite you to read the following article: What is SEO and how is it used?
Percentage of web traffic
This KPI consists of analyzing the total number of visitors that come to your website and the number of potential clients you are generating. Using this data, calculate the average and that is your web traffic percentage.
That is, a website that receives 5,000 visits per month and is generating 1,000 potential clients has a web traffic / potential client ratio of 10:2 and in that case has a 20% conversion rate.
SEO has a positive influence on this KPI, since in our experience, traffic coming from organic searches turns out to be more effective than traffic coming from advertising or social networks.
SEO in Colombia
SEO Agency in Colombia
Percentage of inbound links
One of the important factors to take into account to improve the SEO of your website is the generation of inbound links from different websites. This is a technique we call Link Building and is widely used by SEO experts, since the number of links to your website is an aspect to which Google gives great importance.
Using this KPI, you can identify the number of links that lead to your website and review in detail whether they are positive or negative for your SEO strategy. Be careful, not all links turn out to be good.
KPI for engagement percentage
The engagement percentage is of vital importance in social media strategies. Your digital marketing agency will present you with a monthly or biweekly report, in which you can review in detail how your brand interacts with the audience on social media. This KPI is supported by various metrics such as: Clicks, Likes, Shared content, comments, mentions.
The great importance of the engagement percentage is that it will allow you to find out which content represents the greatest interest for your community and in this way generate new content of greater value or interest. It is essential that the community manager pays attention and gives you a detailed report that includes these metrics and some recommendations to improve them month by month.
Remember, social media should be a permanent job that must be monitored and optimized.
Opening rate
If you are already doing Email Marketing you should be familiar with and pay close attention to this KPI. The open rate basically shows how many people received your email and what percentage of them opened it.
This KPI is very important because it allows you to see the interest that your database has in the information and content that you are sending them, and in this way apply improvements or even analyze if you are sending emails too frequently.
For example, if you sent an email to a database of 20,000 users, and 5,000 opened it, your open rate is 25%.
One of the advantages of digital marketing is that it allows us to measure our actions immediately, and thus optimize or change strategy, all based on detailed data.
Customer Acquisition Cost (CAC)
You review this KPI by adding up all the costs associated with your digital marketing and sales strategy , and the number of new customers you acquired.
It allows you to analyze which actions are truly profitable for your brand, and improve the investment or diversify it according to the results and new objectives.
Now that you know the main KPIs that we use in our digital marketing agency to measure the effectiveness of our campaigns, you can start to review what information is most relevant to your business.
Remember that:
Digital marketing strategies are very effective and can give a real boost to the development of your brand or business. However, it is essential that every marketing director or business manager understands that these are strategies that must be continued and be willing to invest budgets in tools and work teams.
In many cases, we can see immediate evolution. There are areas of digital marketing such as SEM , in which, with an investment in advertising, we will see results as soon as it is implemented, and others such as SEO that require a lot of effort and time to start seeing how our positioning in Google improves .
Digital marketing is a science that requires testing and optimization, so our recommendation for people who want to start investing in a digital marketing agency is to think in the medium and long term, the results will come, but it is important to plan very well what we are going to do, define the objectives and develop the appropriate strategy.
At Asisomos Digital Marketing Agency , we are interested in helping you position your business in digital media. We invite you to contact us and schedule a consultation with one of our experts in branding , digital marketing, Inbound Marketing, conversion funnels, web design, SEO, Online Advertising, E-commerce. Whatever your need, we can provide you with specialized advice to help you define your objectives and show you the right path depending on them.