What product is profitable to sell on marketplaces in 2024

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The marketplace market size is growing every year, displacing classic online and offline stores. It is much more convenient for buyers to place an order through a platform and pick up the purchase at the nearest pick-up point (PP). A huge assortment, healthy competition, the ability to choose based on reviews, and fast delivery - all this attracts new buyers.

For businesses, marketplaces are a great tool that can be used to trade in several countries at once and significantly simplify logistics. In this article, we will look at how to choose the right product, what is currently profitable to sell on marketplaces, and what rules should be followed in 2024 to successfully enter this market.

Target audience: who buys most often on marketplaces
This is an important question to ask before selecting products to sell. We need to clearly understand who we are selling to and what characteristics this audience has. Before we start analyzing successfully sold products, it is important to study the profile of the audience that chooses this marketplace for their purchases.

According to the latest data from analytical agencies, the profile of Wildberries' target audience looks like this:

Gender: The platform is primarily populated by women, who make up around 65-70% of all visitors.
Age: The largest number of purchases falls within the age range of 25 to 55 years.
Marital status: Most purchases are made by married women with children who value convenience and a wide selection of products.
Average check: The average check on the platform is from 700 to 1500 rubles.
Geography: The vast majority of Wildberries users are residents of Russia (more than 90%), followed by residents of Belarus (more than 3%), Ukraine and Kazakhstan (2% each), as well as users from Armenia (0.2%).
The data on Ozon is approximately the same and does not differ so critically to provide them as a separate list. You can do a comparative analysis yourself usingtraffic analysis service. These data allow us to conclude that the greatest demand on the platforms is observed from Russian women aged 25 to 55. However, to maximize profits, it is important not only to take into account the general portrait of the audience, but also to conduct a more in-depth analysis of its interests, preferences and behavioral characteristics.

It is also worth noting that, according to research, some categories of goods are more in demand than others. For example, pet supplies and spare parts have recently enjoyed growing popularity among users, while goods in categories such as books, tools, and fishing and hunting goods are selling worse.

Key Aspects of Successful Marketplace Sales in 2024
Choosing which product is profitable to sell on the marketplace in 2024 is an important step to successful trading. However, there are still several key factors to consider to ensure sales.

Competitive pricing. Marketplaces force active competition on price, as the user sees several similar products from different sellers at once. Therefore, even a popular product may remain unsold if the price is too high. Conducting a market analysis will help determine the optimal price that is attractive to buyers and profitable for the seller. This is especially important in "overheated" niches, where there is already high competition. Often the price of top positions is so low that it is useless to enter this niche. There is no profit there.

Fast and safe delivery. Delivery speed affects search results and customer satisfaction. Often, you can see negative reviews even for a quality product that was simply delayed for a couple of days. So it is extremely important to ensure fast delivery and quality packaging. Fulfilment helps to simplify the process of collection and shipment, as well as improve the quality of service.

Using fulfillment services . The service implies a comprehensive service:

Processing orders.
Reliable packaging of goods.
Fast delivery to pick-up points.
This not only reduces the burden on the seller, but also speeds up the delivery process, which increases customer satisfaction and the likelihood of repeat purchases.

Successful sales on marketplaces in 2024 require a comprehensive approach that includes the right choice of goods, effective pricing and optimization of logistics processes. When entering the market, you will have to quickly understand the promotion mechanisms, flexibly and quickly adapt to the market, and also focus all your attention on the needs of buyers. Those who delay the delivery of goods to the pick-up point or sell low-quality goods are quickly thrown out of the top of the search results.

Criteria for market analysis and selection of high potential products
Now we suggest smoothly moving on to how to learn to azerbaijan telegram data determine what can be sold more profitably on marketplaces and what to focus on first. The main stage is always the analysis of the market and demand for goods. This is a large and voluminous question, but we will briefly explain what to pay attention to:

Niche volume and popularity. First of all, you need to start with market research to identify the most popular products. It is desirable that the niche volume exceeds 10 million rubles, since smaller figures are not very interesting for starting sales.
Competition. It is essential to review the indicators of the 10 strongest competitors. Assess the market saturation with goods and find a niche that can be filled with a new offer. Immediately pay attention to the positions of the main competitors and how you could stand out among them.
Price and margin. Determine a competitive price that brings profit. Calculate the margin for each product (don't forget to take into account logistics, all commissions, taxes and related operating expenses). Find the optimal price-quality ratio (cheap products are unprofitable to sell, and expensive ones are difficult), which will be attractive to buyers and profitable for you. To start, choose products with a margin of 30% and a cost of no more than 1,200 rubles.
Seasonality. Consider seasonal factors that affect demand and sales. Choose products that are in demand during certain time periods or before holidays. Some products have seasonal demand and may not be relevant at other times of the year. Skis are not bought in the summer.
Use of special tools. It is recommended to use specialized tools (AnabarAndMoneyPlace) to collect and analyze statistical data that will help you make informed decisions based on objective data about the market and consumer behavior.
Market analysis and selection of high potential products require careful research. High-quality analysis is already half the success.