If you want to know all of them

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Read the full content from: Destination requirements and Better Ads Standards. How to prepare for these changes? In many cases, Google does not clearly exemplify its requirements and restrictions. There is always room for questioning and doubt. Often, advertisers and partner sites are surprised to have their ads rejected or, in more extreme cases, their accounts suspended, for not complying with the rules imposed by the platform. However, if we analyze all the changes made by Google over the last few years, the focus is, and will always be, one: the user.


In the past, the platform was infinitely less robust than it is today. Many changes could email list france not be made due to technological limitations and the sophistication of the company and the market as a whole. Nowadays, actions that prioritize the user are becoming more and more frequent and powerful. Totally data-driven. User experience is so important to the company that in the main Google Philosophy document, “user focus” is the first of all the truths it claims to believe. So, do not focus just on adapting to the new rules and being surprised on every new change in their policies.



Start thinking like Google! If your ads and pages somehow create a bad experience for users, wait, because sooner or later, you’ll be forced to look for new ways to work. It’s a matter of time. So, thinking like Google means putting the user above everything, because the rules change, but the focus is always the same. To paraphrase the first of the company’s 10 truths: “User focus. Everything else is a consequence.” And, if you want to continue to be updated with Google’s best practices, I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.