What is keyword research - Keyword evaluation with an Excel spreadsheet

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The page of our website that we are going to use for positioning.

To do this, we can create an Excel or Google Sheets sheet similar to the one I show you and in which you can see the fields that I consider to be essential:



Possible keyword classifications: categories, order and finland mobile database groups of organic keywords
We can classify keywords based on the user's search intent or the length of the search words.

Let's say we have an online laptop store.

Keywords by search intent
Informative keywords
These are those in which the user is looking for information at the top of the conversion funnel before making a purchasing decision, such as “how to choose a laptop.”

Transactional Keywords
Keywords where the user wants to buy something like “buy acer laptop”.