To identify marginal goods, you need to:
place them at the top of the catalog;
mark them with “Buyers’ Choice”, “Top” or similar signs;
add them to your featured products section.
Focus on the products that are most beneficial to you
Source: shutterstock.com
Control over advertising expenses also plays an indonesia email database important role in increasing sales efficiency. You can allocate a larger budget for advertising profitable products compared to other positions. For example, you can select a group of ads and set a daily limit for their launch in Yandex.Direct of 1,500 rubles, and allocate 500 rubles per day for advertising other products. But first, you need to calculate whether the previous price for the client will be preserved, since advertising expenses can lead to a decrease in profit.
Increase conversion
The conversion of an online store shows how many people who came to the site become buyers. For example, 100 people visited the site, and three of them bought the product, that is, the conversion is 3%.
Conversion can be found in Google Analytics or Yandex.Metrica, but before that you should set up a goal, that is, define the action that needs to be tracked. Such actions can be:
number of views - shows the number of users looking at a certain area of the screen;
Page traffic - indicates whether the necessary pages have sufficient traffic;
JavaScript event - shows the number of visitors who clicked on the order form, wrote in the chat or placed the product in the basket.
If it turns out that the conversion is low, you need to take action.
For example, track which pages have the highest bounce rates. This means that customers can’t find what they need and quickly leave the site.
Also look at the click map to see where there are a lot of them and which sections of the site visitors do not visit. This way you will find out which products are the most popular, whether customers use filters and whether they reach the end of the page.
Organize an event
A promotion is the easiest way to increase sales for a short time. Offer your customers some additional services or products that will not increase your expenses much.
Organize an event
Source: shutterstock.com
But before doing this, you need to calculate the potential sales efficiency. Examples of promotions:
significant discounts on off-season products;
free delivery of goods to the post office or by mail;
discount on the second item - for example, when buying a stroller, you can reduce the cost of a baby cot;
gifts to customers who purchase goods for a certain amount.
Create a loyalty program
The main areas of retail that allow retaining consumers and increasing their loyalty are individualization and digitalization. To follow these trends, the enterprise needs to develop a loyalty program.
Similar programs are offered by the Detsky Mir store, the Pyaterochka and Auchan chains, Lukoil gas stations, bars and other organizations. If a person has a choice between several similar stores, he will most likely go to the one where he has a bonus card.
To create a program, a cashback system based on points is usually used, when the customer is awarded bonuses from the payment made. The next time he needs something, he will come to your store because he will have bonus points.
You can also provide a small but permanent discount. For example, 3-4% for those who have loyalty cards.
Read also!
"Examples of Marketing Strategies: From Apple to Barack Obama"
Read more
Sell kits
In a large assortment there are always products that are in high demand and those that are difficult to sell. Combine them into sets and sell at a favorable price. Do not forget to calculate the effectiveness of sales.
You can make beautiful packaging for the sets and offer them as a gift option, so you will give them additional value. This method works well when selling sweets, cosmetics and other inexpensive goods.