So, this is covering what I wanted to discuss
Posted: Sun Dec 22, 2024 9:00 am
We see some ads on top, of course; some Zhihu posts (again, the Quora of China); and then we see some results from different companies. I will choose one to analyse the content on that page.
So, we’re looking at Zentao.net. It’s well presented and contains japan phone number Chinese content. It is quite clear that they put some care into the title tags as they broke down the content into many different chunks of information that are easily digestible. That’s the first impression of the website.
In particular, we’d want to crawl the site and see if there’s a title tag and a meta description for the important pages. The way to write those is a bit different because you can fit a lot of information into Chinese characters. For example, a title tag with 20-30 Chinese characters carries more meaning compared to 20-30 Latin letters.
In the example we are currently looking at, the title tag is 6-8 characters long and contains a few keywords. It’s actually quite common for people, when optimising Baidu, to add more keywords than are necessary into the title. This isn’t a major problem, but it might not be the most relevant for the user.
For both the tile and the meta description, we want to think about what it looks like on a search result page. It’s beneficial to write something persuasive and informative to provide users with a comprehensive overview of what the page contains before they enter, giving them an accurate sum-up of what they’re going to get.
The other thing to consider though is images that show up on the results page. You should put images on the page in a certain size and format, so it is easy for Baidu to identify and display them. It may not be easy to begin with, but you can play around with it and eventually, you will get it right. Images should also have ALT tags.
Don’t forget about a 404 page, that is helpful for users if they encounter something that is non-retrievable. In this case, at least, it gives a search box in Chinese, which is better than nothing.
Follow-up
All the things we’ve discussed so far seem pretty basic but I understand that they may be confusing for those who don’t really know much about SEO. I hope that this list will provide you and your company some valuable pointers on how to improve your Chinese SEO.
Of course, this is just a basic introduction to the basic principles behind SEO. If you have a complex site, with many different pages, categories, filters, and many languages; or you not only consider SEO, but also how to integrate your SEO with content and social marketing; or, how to get it done in a way that your development team can handle, that’s where things start to get more complex. This level of work would require more planning and forethought prior to executing. Content is going to be key for SEO. Hopefully, you can overcome these technical issues following our checklist and then you’re ready to create great content for your Chinese readers. Remember that you should put the content on your website, as well as on other websites that Baidu is going to be crawling.
Later on, you can follow up by using Baidu Ziyuan or Google Search Console to see if there are errors. There’s also a tool called Link Examiner that I like to use that will crawl the website and find out what type of errors there are on different pages.
We also check up on duplicate content which may be a complex issue. Basically, you want to have a piece of content on one page, and not have the same content shared on multiple pages on your website. The problem is that other websites will probably copy your content and paste it as their own too.
for the Chinese technical SEO for your website. If there are some other topics related to this, or if you want to let us know what you think – leave a comment!
If you’re looking for more basic training on Chinese marketing, including search, social, marketing plan, etc. check our China Marketing 101 guide here.
So, we’re looking at Zentao.net. It’s well presented and contains japan phone number Chinese content. It is quite clear that they put some care into the title tags as they broke down the content into many different chunks of information that are easily digestible. That’s the first impression of the website.
In particular, we’d want to crawl the site and see if there’s a title tag and a meta description for the important pages. The way to write those is a bit different because you can fit a lot of information into Chinese characters. For example, a title tag with 20-30 Chinese characters carries more meaning compared to 20-30 Latin letters.
In the example we are currently looking at, the title tag is 6-8 characters long and contains a few keywords. It’s actually quite common for people, when optimising Baidu, to add more keywords than are necessary into the title. This isn’t a major problem, but it might not be the most relevant for the user.
For both the tile and the meta description, we want to think about what it looks like on a search result page. It’s beneficial to write something persuasive and informative to provide users with a comprehensive overview of what the page contains before they enter, giving them an accurate sum-up of what they’re going to get.
The other thing to consider though is images that show up on the results page. You should put images on the page in a certain size and format, so it is easy for Baidu to identify and display them. It may not be easy to begin with, but you can play around with it and eventually, you will get it right. Images should also have ALT tags.
Don’t forget about a 404 page, that is helpful for users if they encounter something that is non-retrievable. In this case, at least, it gives a search box in Chinese, which is better than nothing.
Follow-up
All the things we’ve discussed so far seem pretty basic but I understand that they may be confusing for those who don’t really know much about SEO. I hope that this list will provide you and your company some valuable pointers on how to improve your Chinese SEO.
Of course, this is just a basic introduction to the basic principles behind SEO. If you have a complex site, with many different pages, categories, filters, and many languages; or you not only consider SEO, but also how to integrate your SEO with content and social marketing; or, how to get it done in a way that your development team can handle, that’s where things start to get more complex. This level of work would require more planning and forethought prior to executing. Content is going to be key for SEO. Hopefully, you can overcome these technical issues following our checklist and then you’re ready to create great content for your Chinese readers. Remember that you should put the content on your website, as well as on other websites that Baidu is going to be crawling.
Later on, you can follow up by using Baidu Ziyuan or Google Search Console to see if there are errors. There’s also a tool called Link Examiner that I like to use that will crawl the website and find out what type of errors there are on different pages.
We also check up on duplicate content which may be a complex issue. Basically, you want to have a piece of content on one page, and not have the same content shared on multiple pages on your website. The problem is that other websites will probably copy your content and paste it as their own too.
for the Chinese technical SEO for your website. If there are some other topics related to this, or if you want to let us know what you think – leave a comment!
If you’re looking for more basic training on Chinese marketing, including search, social, marketing plan, etc. check our China Marketing 101 guide here.