Finally, measure the feedback from your inbound email marketing strategy. Good companies keep records and can track all resources and expenses.
Similarly, when you track each email and take note of potential customers’ responses (or lack thereof), you can build better customer profiles and buyer personas . These profiles and personas will allow you to better tune your incoming emails to get better feedback.
Therefore, the information you gain board members email lists feedback can serve as a springboard for future decision-making and ultimately make your inbound marketing strategy more efficient and effective.
It saves you time and effort
Inbound email marketing saves you time and effort with a targeted audience. Because the strategy tracks only the most appropriate audiences, you get more positive feedback (in the form of high customer conversion rates) compared to general-purpose marketing strategies.
In other words, you don't have to spend as much as you normally would when using lead magnets to attract new customers.
It is very effective in increasing brand awareness.
One of the differences between inbound email marketing and outbound email marketing is that the focus is on the brand and not just the products and services in the offer tray.
As a result, potential customers are allowed to see beyond the shelves of products and services, to the WHYS and HOWS of companies and their operations.
This invariably speeds up the time it takes for the average customer to trust a company, as the customer now knows what the company drives.
It is useful for building long-term relationships with customers
Since inbound email marketing helps customers build trust in businesses, it becomes very easy to build long-term relationships with these customers.
Useful information contained in incoming business emails gradually nurtures new leads and prospects, attracting new and old customers and motivating overall customer satisfaction and loyalty.
If used well, it can generate more direct benefits than other marketing channels
Although inbound emails are not general purpose emails, they can be very effective in getting new leads.
According to Statista, in 2019 there was an increase in active email users worldwide from 3.7 million to approximately 3.9 million.