Frustrations with existing products

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Where did they find you? On which platforms do they interact with you the most? Online or offline? Depending on your answers, that will be the medium on which you should focus your efforts the most. Collect this information through surveys, interviews, or data analysis from your CRM. 2. Define your pain points Once you have the basic data, it's time to dig deeper. Pain points are unmet needs or problems your potential customers have. Solving these problems is what will make them choose your product or service over your competition.


Ask yourself: – What obstacles do you face on a daily physician database basis? – What are your needs? – What frustrates you about current products or services on the market? – How can your business improve its situation? Knowing these points will help you create specific solutions that resonate with your ideal client. Below are some examples of pain points: – : perhaps competing products do not offer sufficient quality. – Difficulty finding solutions : Your ideal client might be looking for a solution to a specific problem, but doesn’t know where to find it.


– Limited budget : Sometimes price is an obstacle, so you might want to focus your strategy on showing the value you offer in relation to the cost. Knowing these pain points will allow you to create more effective messages and products better tailored to your audience. 3. Identify your desires and motivations In addition to the problems, you must know what motivates your ideal client to make decisions, because it is about satisfying their desires. Questions such as: – What results are you looking for when purchasing your products or services? – What are your motivations when purchasing? – How can your brand help them achieve those desires? There are many types of wishes, I will highlight some of the most common ones: – Improve your quality of life : Many times, customers look for things that make their lives easier or more comfortable when they buy them.