20 ready to launch email marketing drip campaigns
Posted: Sun Dec 22, 2024 8:52 am
Ideally, your bonus should not have any reproduction costs. Examples of relevant bonuses that are free to provide for many people include:
You don't really want to offer bonuses that cost you money. Avoid physical products. A free bracelet will cost you money to purchase, money to ship, and time. If you decide to offer a physical item, make sure you figure out your profit margin.
Here's an example. Imagine you're promoting an email verification tool . The person using the software would find tangible value in some of the following.
You can see how these bonuses are designed to fill gaps in a prospect's indian email list knowledge. By creating valuable, relevant bonuses that fill those gaps, you increase the likelihood that a person will make the purchase.
The 10x bonus value rule
The value of the bonus you offer should not be less than that of the main product. According to Dwayne Anderson, bonuses should represent a 50% increase in value for the buyer. Others recommend that the bonus should be three times or more the value of the base product.
Russel Brunson, the founder of Clickfunnels, recommends that the value of your bonuses should be 10 times the product value. This flood of value can be the perfect nudge for an undecided customer to make a purchase.
Since you're often offering a bonus that won't sell, you need to put a value on the bonuses you create. Try to come up with a realistic number. The value of your bonus should take into account the time it took to create and the costs associated with creating it. You can then add a 50-100% margin on top of the production costs.
You don't really want to offer bonuses that cost you money. Avoid physical products. A free bracelet will cost you money to purchase, money to ship, and time. If you decide to offer a physical item, make sure you figure out your profit margin.
Here's an example. Imagine you're promoting an email verification tool . The person using the software would find tangible value in some of the following.
You can see how these bonuses are designed to fill gaps in a prospect's indian email list knowledge. By creating valuable, relevant bonuses that fill those gaps, you increase the likelihood that a person will make the purchase.
The 10x bonus value rule
The value of the bonus you offer should not be less than that of the main product. According to Dwayne Anderson, bonuses should represent a 50% increase in value for the buyer. Others recommend that the bonus should be three times or more the value of the base product.
Russel Brunson, the founder of Clickfunnels, recommends that the value of your bonuses should be 10 times the product value. This flood of value can be the perfect nudge for an undecided customer to make a purchase.
Since you're often offering a bonus that won't sell, you need to put a value on the bonuses you create. Try to come up with a realistic number. The value of your bonus should take into account the time it took to create and the costs associated with creating it. You can then add a 50-100% margin on top of the production costs.