Consumers expect to see a brand’s stand reflected in its business email marketing lists australia and operations as much as in its marketing.
According to ‘The New Cascade of Influence’ Edelman report, trusted brands can command a premium – with 59% of respondents agreeing that brands they trust and brands that do good in the world (55%) are worth paying more for.
This shows the power of putting your voice behind an issue that matters to your customer but more importantly, you can prove it through actions as a brand.
3. Gain trust and brand loyalty
Brands want customers that are loyal to their brand. It not only means they will return and repurchase but also spread the word to others in a way that attracts and influences them.
When brands take action on societal issues, the Edelman report found they see at least a 4x multiplier of the likelihood of purchase, while 67% of consumers are more likely to stay loyal and advocate for them.
How Brands Can Take on Social Issues on Social Media
Customers expect brands to not only speak out on issues but also practice what they preach th