Nowadays, even in sectors that deal with non-tradable goods and services, the digital channel is essential in terms of positioning, notoriety and affirmation. It is on digital channels that leaders are distinguished from followers and where any customer will search for information about your company, even if the purchase is later completed offline.
Inbound Marketing: do you know who your customers are?
If you don't have an attractively designed website built according to best usability practices, the image you'll convey to customers is that of an outdated company that has become stuck in the past. Furthermore, if the content on your website isn't engaging and doesn't answer the questions your potential customers are asking, their first reaction will be to immediately abandon your company's website.
Inbound Marketing is the part of Marketing that works like a magnet , attracting customers and prospects (potential future customers) through rich and usa business email lists interesting content, formatted according to the best practices of Digital Marketing. Inbound Marketing is not just a trend or a fad, it is an extremely important aspect of Marketing, which can be a great help to your company's sales department.
For Inbound Marketing to be successful, however, it is necessary to outline a strategy that begins with an analysis of the customer, their market, their competition and the company's potential customers. These are called "personas", fictional characters that embody the typical profile of your customer.
Investing in rich content is essential to attract customers
At this stage, it is essential to understand their needs (pains) and how your IT company can help meet them. It is also at this stage that you define the keywords that your potential customers will use to search for your company and plan the content to optimize those keywords .
Next, several SEO, SEA , social media management and blog initiatives are planned, designed and scheduled (if you don't have one, we'll create one). Then, the focus is on creating landing pages with forms and calls-to-action to convert your prospects into customers and an engaging email marketing strategy with automation.
Content is an essential part of this strategy, as it has the role of attracting and captivating your target, in order to guide them to your website or landing pages.