Poor or no integration with leading SEO tools
Posted: Sun Dec 22, 2024 8:49 am
Many of our clients are already using some great SEO tools to help them rank well in search engines, and these tools are essential to building a strong website that complies with Baidu and Google's algorithms. Unfortunately, many AI platforms don't include access to these tools, which limits your overall ability to create content. In the best case, you have to go back and tweak the content to make it align with your SEO goals.
Unnatural and repetitive language
We all know from law school that legal content is complex and never easy to read. However, one of the biggest things you should worry about in the legal field if you plan to use AI tools is that you simply won’t be able to write high-quality content.
We tested several of these tools. We found that whenever we japan phone number needed to write a long article (1,000+ words), the AI platforms usually degraded badly. After a while, these tools continued to reoccur.
This doesn’t work for legitimate SEO content, because that’s usually long-form. If you want to rank well, you need high-quality, comprehensive, long-form content, not just the first 100 words of meaningful content.
Plagiarism
We don’t offer legal advice here, but we’ll spell it out so you can understand the risk like a lawyer would. These bots don’t create new content, they pull it from a variety of sources. In effect, they’re plagiarizing content. This is detrimental to all industries.
The situation in the legal industry is particularly worrying. You all know the laws regarding intellectual property, and no law firm would put itself at risk of such claims.
What’s interesting is that we looked at various tools to better understand how they work. Not only did we create content using AI tools, we also ran it through other tools that detect AI content.
In short, these assistive tools can show whether content is human-written or AI-generated. However, even these tools have been found to be inaccurate time and time again. After all, they are AI tools that grade AI content.
We found that a large amount of content was plagiarized — information, ideas, and even complete sentences were taken from other websites and incorporated into the content. This is often not recognized by AI checkers.
More is not always better
For many lawyers, publishing a large volume of content each month may be the real goal for them to turn to AI, but this in itself is not a valid reason to use these tools. Having a large volume of new content does not mean you will dominate the search engine results pages ( SERPs ).
Your content must be high quality. That’s why at Panlongsheng, we often talk about EEAT:
experience
Expertise
authority
Credibility
Publishing content at a breakneck pace can make search engines suspicious. Remember, value is important, and a flood of new content will not convince search engines that your site is better than a human-written, exhaustive site that contains valuable, unique information.
The Impact of AI Content on SEO
AI content is a relatively new topic, so there are many unknowns. We don’t know how search engines will categorize this type of content, or what impact it will have on SEO in general.
In April 2022, Google announced that AI content violated its webmaster guidelines. However, Google changed its stance on the issue in February 2023, taking a neutral stance on AI-generated content and evaluating it to the same quality standards as human-generated content. Now in 2024, Google has changed its stance again, filtering out a large amount of AI content on the web .
Google's March 2024 update targets AI content
The March 2024 Google Core Update had a significant impact on AI-driven websites, with a focus on improving search results quality and reducing low-quality content. The update introduced new spam policies targeting behaviors such as large-scale content abuse, site reputation abuse, and expired domain abuse.
As a result of this update, over 800 websites were de-indexed.
One study showed that 100% of the affected websites contained AI-generated content.
Half of the sites that Google de-indexed had 90-100% of their content generated by AI.
We expect to see multiple updates in this area over time. As user demand for higher quality search results continues to increase, sites that produce AI content may be penalized more in future updates.
How does Google detect AI content?
How do search engines know that you are using AI? There are many AI detection tools (which we briefly mentioned above). OpenAI, the company behind ChatGPT, has an AI classifier tool that can detect whether a piece of text is automatically generated or written by a human.
Google has not revealed the specific parameters it uses for AI detection. However, it can certainly identify content generated or written by humans. Let’s take a look at some insights into how easy it is to detect AI content.
Unnatural and repetitive language
We all know from law school that legal content is complex and never easy to read. However, one of the biggest things you should worry about in the legal field if you plan to use AI tools is that you simply won’t be able to write high-quality content.
We tested several of these tools. We found that whenever we japan phone number needed to write a long article (1,000+ words), the AI platforms usually degraded badly. After a while, these tools continued to reoccur.
This doesn’t work for legitimate SEO content, because that’s usually long-form. If you want to rank well, you need high-quality, comprehensive, long-form content, not just the first 100 words of meaningful content.
Plagiarism
We don’t offer legal advice here, but we’ll spell it out so you can understand the risk like a lawyer would. These bots don’t create new content, they pull it from a variety of sources. In effect, they’re plagiarizing content. This is detrimental to all industries.
The situation in the legal industry is particularly worrying. You all know the laws regarding intellectual property, and no law firm would put itself at risk of such claims.
What’s interesting is that we looked at various tools to better understand how they work. Not only did we create content using AI tools, we also ran it through other tools that detect AI content.
In short, these assistive tools can show whether content is human-written or AI-generated. However, even these tools have been found to be inaccurate time and time again. After all, they are AI tools that grade AI content.
We found that a large amount of content was plagiarized — information, ideas, and even complete sentences were taken from other websites and incorporated into the content. This is often not recognized by AI checkers.
More is not always better
For many lawyers, publishing a large volume of content each month may be the real goal for them to turn to AI, but this in itself is not a valid reason to use these tools. Having a large volume of new content does not mean you will dominate the search engine results pages ( SERPs ).
Your content must be high quality. That’s why at Panlongsheng, we often talk about EEAT:
experience
Expertise
authority
Credibility
Publishing content at a breakneck pace can make search engines suspicious. Remember, value is important, and a flood of new content will not convince search engines that your site is better than a human-written, exhaustive site that contains valuable, unique information.
The Impact of AI Content on SEO
AI content is a relatively new topic, so there are many unknowns. We don’t know how search engines will categorize this type of content, or what impact it will have on SEO in general.
In April 2022, Google announced that AI content violated its webmaster guidelines. However, Google changed its stance on the issue in February 2023, taking a neutral stance on AI-generated content and evaluating it to the same quality standards as human-generated content. Now in 2024, Google has changed its stance again, filtering out a large amount of AI content on the web .
Google's March 2024 update targets AI content
The March 2024 Google Core Update had a significant impact on AI-driven websites, with a focus on improving search results quality and reducing low-quality content. The update introduced new spam policies targeting behaviors such as large-scale content abuse, site reputation abuse, and expired domain abuse.
As a result of this update, over 800 websites were de-indexed.
One study showed that 100% of the affected websites contained AI-generated content.
Half of the sites that Google de-indexed had 90-100% of their content generated by AI.
We expect to see multiple updates in this area over time. As user demand for higher quality search results continues to increase, sites that produce AI content may be penalized more in future updates.
How does Google detect AI content?
How do search engines know that you are using AI? There are many AI detection tools (which we briefly mentioned above). OpenAI, the company behind ChatGPT, has an AI classifier tool that can detect whether a piece of text is automatically generated or written by a human.
Google has not revealed the specific parameters it uses for AI detection. However, it can certainly identify content generated or written by humans. Let’s take a look at some insights into how easy it is to detect AI content.