Repurposing Your Perfect Piece of Content
Posted: Sun Dec 22, 2024 8:45 am
Generally, depending on the situation, we may create the content from scratch or translate a given piece (which is often cheaper). But we always make sure to adapt the message and the language to the readers. Localized content is always more likely to win over your audience.
On top of that, your pillar content does not necessarily have to be an article. Videos are now the most desirable medium in China, and it creates more opportunities in terms of distribution. What we do for our own marketing as an example, is create a training video on the topic (either in Chinese or in English) and use it for our bilingual marketing. Moreover, more and indonesia phone number list more of our clients choose to rely on videos for their English-language marketing. The central piece of content is then handed over to us and we take it from there: adding subtitles, creating a Chinese-language article based on the video, and repurposing it for social media, Q&A platforms, and forums. Did I just jump ahead?Reourposing an article for Chinese platforms
You don’t always attract your exact (and desired) target audience with your content and that shouldn’t be viewed as a waste of time. You should be concentrating on reaching the broadest audience possible within your niche with one piece of content. By increasing distribution and maximizing your scope, you will increase your overall readership, which increases the chance of finding your target audience. The more readers, the lower the cost, and the higher chance you reach people who are actually interested in what you sell. However, a completely random distribution is not advised. It’s still important to focus your efforts across the platforms that your potential customers are known to use on a regular basis.
Actually, let me show you some data first. Imagine the situation, you’re a new consumer brand in China and no one knows about you. Your product may be in high demand, but your local competitors are always ten steps ahead of you. WeChat has been recommended to you as a good starting point, and so you produce highly-professional and valuable content and publish it to your official account. But you do not have followers, or just a low ad budget. Apart from sharing the QR code on offline events, it seems impossible to build a follower base. Six months later, very little has improved or changed and your social reports are looking rather sad.Data for WeChat Official Account - Traditional Content Marketing
On top of that, your pillar content does not necessarily have to be an article. Videos are now the most desirable medium in China, and it creates more opportunities in terms of distribution. What we do for our own marketing as an example, is create a training video on the topic (either in Chinese or in English) and use it for our bilingual marketing. Moreover, more and indonesia phone number list more of our clients choose to rely on videos for their English-language marketing. The central piece of content is then handed over to us and we take it from there: adding subtitles, creating a Chinese-language article based on the video, and repurposing it for social media, Q&A platforms, and forums. Did I just jump ahead?Reourposing an article for Chinese platforms
You don’t always attract your exact (and desired) target audience with your content and that shouldn’t be viewed as a waste of time. You should be concentrating on reaching the broadest audience possible within your niche with one piece of content. By increasing distribution and maximizing your scope, you will increase your overall readership, which increases the chance of finding your target audience. The more readers, the lower the cost, and the higher chance you reach people who are actually interested in what you sell. However, a completely random distribution is not advised. It’s still important to focus your efforts across the platforms that your potential customers are known to use on a regular basis.
Actually, let me show you some data first. Imagine the situation, you’re a new consumer brand in China and no one knows about you. Your product may be in high demand, but your local competitors are always ten steps ahead of you. WeChat has been recommended to you as a good starting point, and so you produce highly-professional and valuable content and publish it to your official account. But you do not have followers, or just a low ad budget. Apart from sharing the QR code on offline events, it seems impossible to build a follower base. Six months later, very little has improved or changed and your social reports are looking rather sad.Data for WeChat Official Account - Traditional Content Marketing