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Posted: Sun Dec 22, 2024 8:42 am
Direct interface you can set up retargeting not only in YAN, but also for advertisements on Search. What's the trick? More Opportunities to Attract Customers – Through Retargeting on Search Content What's the trick? How to use it? Now in the Yandex.Direct interface you can set up retargeting not only in YAN, but also for advertisements on Search.
What's the trick? If retargeting in networks works with other south korea whatsapp number display conditions via the logical operator "OR", then retargeting on Search together with key phrases or autotargeting - via the operator "AND". That is, ads will be shown only to those who meet the retargeting and display conditions at the same time: key phrases or autotargeting criteria. Let's say your advertising campaign has "buy corrugated sheet" as a key phrase, and "visited the Contacts page, but did not call" as a retargeting condition.
Voila, the ad will be shown only to the user who typed "buy corrugated sheet" in the search engine and meets the retargeting conditions. As a rule, the expected conversion rate for such a segment is higher, since the audience is already familiar with the product. What if you also provide a discount? Search Retargeting Search Retargeting By the way, for now retargeting is only available for text and image ads.
How to use it? Show ads to those who are close to buying. Let's say a visitor added sneakers to the cart but did not place an order, and the next day entered "buy sneakers" into the search. You can remind such hot customers about yourself with an ad "You still need to pay for the item in the cart" or a discount offer.
What's the trick? If retargeting in networks works with other south korea whatsapp number display conditions via the logical operator "OR", then retargeting on Search together with key phrases or autotargeting - via the operator "AND". That is, ads will be shown only to those who meet the retargeting and display conditions at the same time: key phrases or autotargeting criteria. Let's say your advertising campaign has "buy corrugated sheet" as a key phrase, and "visited the Contacts page, but did not call" as a retargeting condition.
Voila, the ad will be shown only to the user who typed "buy corrugated sheet" in the search engine and meets the retargeting conditions. As a rule, the expected conversion rate for such a segment is higher, since the audience is already familiar with the product. What if you also provide a discount? Search Retargeting Search Retargeting By the way, for now retargeting is only available for text and image ads.
How to use it? Show ads to those who are close to buying. Let's say a visitor added sneakers to the cart but did not place an order, and the next day entered "buy sneakers" into the search. You can remind such hot customers about yourself with an ad "You still need to pay for the item in the cart" or a discount offer.